Fashion Copywriter

What is the role

The Fashion Copywriter provides an essential role in the day‑to‑day running of the website and marketing activities. Working between all three brands they will execute tasks which provide the basis of an e‑commerce website. Working closely with the Trading Co‑Ordination and marketing team in order to drive traffic and sales, and improve user experience through the platform. An interest in fashion marketing and a desire to work within the fashion industry is essential.

• Responsible for efficiently loading products to the website and meeting product deadlines.
• Ensuring that all product information is up to date including price and technical details.
• Ensuring all products are attributed across the navigation categories and subcategories to optimise sales both for the website and the app.
• Up to date with products and competitor activity to make sure trends and collection are current and performing to KPIs and all trends are kept up to date with the latest product.
• Update and maintain the delivery list to ensure any changes to the delivery process are dealt with and priority product is always being worked on.
• Raise any web glitches and suggesting changes to make sure that we are optimising sales and website performance.

• Ensuring that all product categories are SEO/user friendly and that all the URLs are correct.