Retail Sales Executive - Peterbrough

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group— a multi‑national lottery operator with a market‑leading presence across Europe, including the Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once‑in‑a‑lifetime, large‑scale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now — let’s talk about the role and who we’re looking for.

The Retail Sales Team is the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of The National Lottery retail estate. Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory.

Deliver the retail revenue and marketing plans by supporting and growing in‑store standards, and advocating the commercial value of The National Lottery to drive sales and returns to Good Causes.

• Develop a strong understanding of your territory, retailers and competitors to drive sales and returns to Good Causes.
• Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
• Support the Retail Sales Team objectives and review against agreed measures, working cross‑territory/divisionally where required and bring retail insight and new ways of working into Allwyn.
• Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
• Proactively drive high in‑store standards and deliver key messages.
• Build and maintain great relationships in your assigned territory to drive great in‑store execution and retailer advocacy of The National Lottery.
• Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC).
• Drive your own development through your Personal Development Plan and our Learning and Development programme.

• Previous sales experience or customer service (field experience desirable but not essential).
• You’re always bringing new ideas to the table.
• Strong sales and commercial acumen.
• Confidence and articulate communication when speaking to retailers, building great relationships through a consultative approach.
• Experience of face‑to‑face consultative selling.
• Ability to use IT packages flexibly.
• Analytical ability to interpret data and provide insights to our customers.
• Ability to deliver effective training to people at all levels.
• A full UK driving licence and flexibility to travel across your territory and wider regions when required.

• Company Bonus Scheme.
• Company Car.
• Matched pension contributions up to 8.5%.
• 26 days annual leave + 2 Life Days (and bank holidays).
• Complimentary Private Medical.
• Income Protection.
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption).
• Wellness Allowance £500.
• Employee Assistance Programme.
• Discounted Health Assessments.
• Volunteering Days.
• Matched Funding.