Optimisation Manager

Markerstudy Insurance Group - Hybrid in Peterborough

(open to any MSG office for internal applications)

Markerstudy is one of the UK’s leading insurance groups, combining award-winning digital platforms with a strong, customer‑first culture. We’re now looking for an Optimisation Manager to help drive measurable growth across our digital customer journeys through insight‑led experimentation, testing and continual improvement.

This is a highly visible role within our Digital team, where you’ll champion a test‑and‑learn culture and use data, creativity and customer insight to improve conversion, engagement and commercial performance across our online platforms.

You’ll own and deliver Markerstudy’s digital optimisation and experimentation roadmap, shaping how we test, learn and improve across the full customer journey. This includes:

• Designing and running structured A/B and multivariate tests to drive incremental conversion and revenue growth
• Identifying optimisation opportunities using customer insight, behavioural data and analytics
• Translating insight into clear, actionable hypotheses and test plans
• Analysing test performance, drawing robust conclusions and sharing results with senior stakeholders
• Embedding data‑driven decision making across Digital and the wider business
• Ensuring all testing and personalisation activity meets FCA and Consumer Duty requirements

You’ll work closely with Product, UX, Marketing, Data and Technology teams to ensure optimisation is built into everything we do.

We’re looking for someone who combines strong analytical thinking with a passion for improving digital customer journeys in regulated environments.

• Proven experience in digital optimisation, CRO or experimentation roles
• Hands‑on experience running A/B tests using industry‑standard tools
• Strong analytical skills, with the ability to turn data into insight and action
• Knowledge of Google Analytics, Adobe Analytics or similar platforms
• A solid understanding of UX, usability and customer‑centred design
• Awareness of highly regulated industry (Insurance / FS or other), data privacy and Consumer Duty considerations
• Confident communication skills, able to present insight and recommendations clearly to senior stakeholders

• Experience in influencing and working with cross‑functional teams
• Experience optimising journeys in complex or regulated environments (insurance, financial services, utilities, telecoms etc.)

At Markerstudy, you’ll be part of a fast‑growing, digitally ambitious insurance group where your work directly impacts customer experience and commercial performance. You’ll have the autonomy to shape the optimisation agenda, backed by a business that genuinely values data‑driven decision‑making and innovation.

If you’re passionate about experimentation, customer journeys and using insight to drive growth in a regulated digital environment, we’d love to hear from you.