SEO & Content Manager

Welcome to Glow
25!

We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last — for our community and for us as a team.

Work at Glow
25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.

Join Glow
25 and help us redefine beauty. We’re excited to meet you!

These are our current challenges and future goals:

We are looking for an experienced SEO & Content Manager to own our organic search strategy and digital content systems, including our DAM platform (
Bynder
). You will lead SEO performance across technical, on-page, and AI/LLM search dimensions while building scalable content infrastructure for campaigns and international expansion.

You will collaborate with Marketing and Tech to ensure search-optimized, strategically structured content. This strategic role includes operational support in Shopify or DAM during peak periods.

Ideal for someone analytical, structured, and passionate about scalable content frameworks.

• SEO Strategy & Execution: You own our organic search strategy end-to-end—from keyword research and competitive analysis to on-page optimization and E-E-A-T improvements. You steer our external SEO agency, build scalable international frameworks, and ensure every launch follows SEO best practices.
• AI/LLM Search & Technical SEO: You stay ahead of the curve by developing visibility strategies for AI-powered search (Google SGE, ChatGPT Search, Perplexity) and creating content optimized for LLM retrieval. You also lead technical audits and partner with Product/Engineering to resolve crawl, indexation, and performance issues.
• Digital Asset Management (DAM) Ownership: You take full ownership of Bynder—shaping taxonomy, metadata, tagging, and governance to keep our assets organized and accessible. You drive integrations with Shopify, build scalable structures for campaigns and international expansion, and train teams across the organization.
• On-Site Content Optimization: You develop SEO-informed content structures for PDPs, landing pages, and collections that perform. You ensure quality and alignment through QA and step in to support Shopify/Bynder updates when the team needs it most.
• Internationalization & Scalability: You build modular content and asset frameworks designed to scale across markets. You create localization guidelines and ensure our systems are ready for efficient, seamless international rollouts.

• Fluent English & German (C1-2) is required. Additional languages such as French, Dutch, Italian, or Spanish are a strong plus.
• 3–5+ years of experience in SEO, content management, or digital experience management (D2C wellness, beauty and supplement sectors preferred).
• Strong
  technical SEO expertise and understanding of organic growth levers.
• Experience with AI/LLM search or strong interest in emerging AI-driven search dynamics.
• Hands‑on experience with Shopify and digital asset workflows.
• Experience with DAM
  platforms (Bynder experience is a strong plus).
• Highly organized, structured, and detail‑oriented.
• Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog).
• Excellent communication
  skills and ability to collaborate cross‑functionally.
• Comfortable balancing strategic work with hands‑on execution.

• Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.
• Home office? Done right. We’ve got you covered: receive a one‑time €500 allowance to set up your perfect workspace.
• Fully equipped from day one. Mac or Windows – you choose what works best for you.
• Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.
• Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.
• Let’s Glow! Enjoy 40% off our entire product range – yes, everything.
• Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10…