Content Creator, Content Writer ​/ Copywriter

At CITB, your creativity will help shape the future of the construction industry. You’ll work in a supportive, forward-thinking environment where innovative content is valued and your ideas can make a real impact. This is your opportunity to tell stories that matter; inspiring change, building understanding, and helping people across the UK develop skills for life.

Role: Content Creator

Location: Peterborough (Hybrid)

Hours of Work: Full-time (35 hours per week)

Contract: Permanent

Grade: SC2

Target Salary: £42,642

Are you a creative storyteller who knows how to make content connect and inspire action? Join CITB as a Content Creator and play a key role in shaping how we communicate our mission helping the construction industry build a skilled, sustainable workforce for the future.

In this dynamic role, you’ll craft engaging, accessible, and strategically aligned content across a range of platforms and formats. From web and social media to video, case studies, and campaigns your work will bring CITB’s stories, insights, and impact to life.

This is an exciting opportunity to use your creative and strategic skills to deliver content that informs, inspires, and drives behaviour change while gaining experience of Government Communication Service (GCS) standards and best practice in a nationally significant organisation.

• Strategic Content Planning and Development:
  Work with Business Partners to plan and implement content strategies that support CITB’s goals as the Sector Skills Council and Industry Training Board for construction. Apply the GCS OASIS methodology to deliver consistent, engaging messaging that supports campaigns and key organisational priorities.
• Multi-Format Content Creation:
  Produce high-quality content across multiple formats from written articles, social media posts, and video scripts to web copy, newsletters, and multimedia assets. Ensure all content is accessible, inclusive, and effectively communicates complex topics in a clear, relatable way.
• Audience-Focused Content Strategy:
  Develop tailored content approaches for specific audiences including construction employers, workers, apprentices, and training providers. Use insight and behavioural science to create messages that engage, influence, and inspire positive action.
• Digital Content Optimisation:
  Create and optimise digital content for web and mobile channels. Apply SEO and accessibility best practice, and stay up to date with evolving technologies such as AIOs and AI-assisted content creation, ensuring all content achieves maximum reach and engagement.
• Performance Measurement and Content Analytics:
  Use the GCS Evaluation Cycle to track and evaluate content performance across platforms. Analyse engagement metrics, audience behaviour, and feedback to refine content strategies and demonstrate measurable impact.
• Collaborative Content Development:
  Work closely with subject matter experts, policy teams, and external partners to develop accurate, engaging and authoritative content. Ensure all outputs are fact‑checked, legally compliant, and uphold government communication standards.

• A degree or equivalent qualification in Communications, Marketing, Journalism, or a related discipline or equivalent professional experience.
• Exceptional writing and editing skills with the ability to adapt tone and style for different audiences and platforms.
• Strong understanding of GCS standards and a commitment to government communications best practice.
• Proven experience developing content strategies using structured planning methodologies.
• Solid understanding of digital content creation, including SEO principles and platform optimisation.
• Experience producing content across multiple channels both online and offline.
• Knowledge of accessibility requirements and inclusive communication principles.
• Experience with content management systems (CMS) and digital publishing platforms.
• Ability to use analytics tools to measure and evaluate content performance.
• Excellent project management skills, with the ability to manage multiple projects and deadlines.
• Understanding of intellectual property, copyright, and legal standards for content creation.
• Stro…