Sales Manager

Position Summary

The Sales Manager is responsible for driving occupancy growth through strategic lead generation, strong sales execution, and community engagement. This role works collaboratively with the Sales team to:
develop and maintain a steady pipeline of qualified inquiries, convert inquiries into tours, and tours into move-ins.

The ideal candidate will have a proven track record in sales, lead generation, and business development, with exceptional customer service skills and the ability to build strong relationships. As a self-motivated, results-driven professional, this person will actively network with referral sources, attend community events, and develop partnerships to generate new leads and increase visibility for our community.

This role is critical to achieving occupancy goals and revenue growth while upholding the mission, vision, and values of the organization.

• Manage inbound and outbound sales inquiries, promptly responding to prospective residents and their families.
• Conduct engaging and informative tours, showcasing the benefits of our community and creating emotional connections with prospects.
• Follow up strategically with leads to maintain engagement and move them through the decision-making process.
• Utilize a consultative sales approach, identifying prospects' unique needs and positioning our community as the ideal solution.
• Leverage CRM tools to track lead activity, document interactions, and manage the sales pipeline efficiently.
• Ensure that occupancy goals and move-in targets are consistently met or exceeded.
• Provide creative solutions for potential barriers to move-in, such as financial concerns, family objections, or timing issues.
• Train and mentor team members on sales best practices, customer engagement, and referral strategies.

• Collaborate, develop and implement a targeted Sales Outreach Plan, identifying new opportunities to generate leads and drive traffic.
• Actively network within the community, building relationships with healthcare professionals, senior organizations, realtors, social workers, and financial advisors.
• Attend networking events, trade shows, and industry conferences to increase brand awareness and establish referral partnerships.
• Host and coordinate Lunch & Learns, information sessions, and educational seminars to engage potential residents and referral partners.
• Work closely with local businesses, condo property managers, and service organizations to create new referral streams.
• Lead external outreach efforts, including cold calling, direct visits, and targeted marketing campaigns to generate new business.
• Stay informed about market trends, competitor activities, and demographic shifts to adjust strategies accordingly.

• Develop and execute a community event strategy to attract prospective residents and referral sources.
• Plan and host open houses, themed events, and family appreciation days to showcase the community's lifestyle.
• Represent the community at Chamber of Commerce meetings, sponsor ships, and local volunteer opportunities to boost visibility.
• Partner with local organizations to participate in health fairs, senior expos, and charity events.
• Ensure that marketing materials, presentations, and promotional items are effectively used to support event initiatives.

• Collaborate with other Sales Manager to develop targeted campaigns that drive occupancy growth.
• Utilize social media and digital marketing strategies to increase brand awareness, promote events, and engage with prospects.
• Oversee the Referral Program, ensuring partners are educated and motivated to refer prospective residents.
• Monitor website traffic, online inquiries, and engagement metrics to refine marketing strategies.
• Ensure that model suites and common areas are always tour-ready, creating a strong first impression for visitors.

• Maintain accurate and up-to-date reports on sales activities, lead generation, conversion rates, and occupancy trends.
• Analyze CRM data to identify trends, optimize sales strategies, and track key…