Outreach Manager - North Bay​/San Francisco

About Muir Wood Teen Treatment

Muir Wood Teen Treatment is a leading provider of residential and outpatient behavioral healthcare for teens ages 12–17. With programs in Sonoma County, Clovis, and Riverside, we specialize in treating primary mental health and co-occurring substance use disorders.

Our trauma‑informed, relationship‑centered approach combines evidence‑based clinical care, accredited academics, and family involvement—creating environments where teens and families can heal together. Every teammate plays an important role in that mission. Whether you work directly with clients or support our programs behind the scenes, your compassion, presence, and professionalism help create hope and lasting change for the families we serve.

The Outreach Manager is responsible for the overall clinical outreach and business development of Muir Wood Teen Treatment (the “Company”), which includes developing relationships with new referral sources, maintaining strong relationships with active referral sources, and rekindling partnerships with “cold” referral sources. The Outreach Manager also collaborates in the Company’s ongoing development of business development plans with professional referents, coordinating referral leads with the admissions team, hosting dinners/events regularly, participating in conferences, and acting as a liaison/ambassador of Muir Wood’s brand to the treatment community.

• Market treatment services to referral sources such as behavioral health hospitals, Emergency Departments and hospitals, treatment centers, therapists, psychiatrists, interventionists, educational consultants, schools, clergy, community organizations, and other relevant agencies.
• Travel within a defined geographic area to identify and follow‑up on leads, establish referral sources, and determine potential referral needs.
• Participate in quarterly meetings to coordinate and implement Outreach activities and assist in developing business development plans.
• Attend community workshops, seminars and conferences to promote Muir Wood’s services. This often involves working an exhibit booth and coordinating related dinner/marketing events.
• Keep current on behavioral health industry trends, competitive marketing strategies, referral source needs, and other future opportunities. Maintain and enhance knowledge of substance use and mental health disorder treatment needs and trends by consulting with program staff and attending conferences and seminars.
• Support and emulate superior customer service standards internally and externally.
• Maintain clean, updated records of referral sources and activities in Muir Wood’s Customer Relationship Management (CRM) software.
• Maintain hygienic records of travel & entertainment expenses within Muir Wood’s expense tracking system, in‑line with the Company’s T&E policy.
• Schedule and facilitate tours with referents of Muir Wood’s residential and outpatient facilities (especially with professional referral sources).
• Plan and facilitate (in collaboration with Muir Wood’s clinical team) quarterly CEU educational events for therapists in defined market areas.
• Report to Chief Operating Officer on proposed marketing budget, strategy, and conference schedule.
• Assist treatment team and clinical case managers in discharge planning as needed. Also assist admissions team with referral outs to preferred treatment providers (as needed) and liaise with these identified treatment providers for reciprocal referrals.
• Weekly meeting with Chief Operating Officer to review outreach activities, goals, strategies, and KPIs.
• Meet all required activity, qualified leads and KPI’s as outlined in the “Performance‑Driven Outreach Compensation Plan” document.
• Other duties as necessary and designated by the “Company.”

• Bachelor’s degree in social sciences, business, marketing, communications, or related discipline preferred. Master’s degree with clinical background (or equivalent in prior experience) preferred.
• At least two years of experience in marketing or outreach within the behavioral health industry strongly preferred.

$100,000-$120,000 annually with bonus eligibility.

Petaluma, CA