Social Media Analyst - Media Camp
Listed on 2026-01-17
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Company description
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
OverviewThe Social Media Analyst will actively participate in the setup, execution, and optimization of paid social media campaigns, supporting performance-driven strategies across multiple platforms while ensuring efficiency, accuracy, and alignment with client objectives.
Responsibilities- Set up, manage, and optimize paid social campaigns across platforms such as Meta (Facebook & Instagram) and Tik Tok
- Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, and ROAS
- Manage budgets, pacing, and daily optimizations
- Analyze results and prepare performance reports using Excel / Google Sheets and reporting tools
- Support the implementation and validation of tracking (pixels, events, conversions)
- Work closely with internal media, strategy, and analytics teams to ensure campaign success
- Ensure campaigns follow platform best practices and internal quality standards
Mandatory Qualifications
- Hands‑on experience working with paid social media campaigns
- Knowledge of Meta Ads Manager and Tik Tok Ads
- Strong analytical and data‑driven mindset
- Attention to detail and ability to manage multiple campaigns simultaneously
- Good organizational and time management skills
- Ability to work collaboratively in a fast‑paced environment
- English level B2 or higher
Good to Have Skills / Knowledge
- Experience with other paid social platforms
- Basic understanding of performance marketing and digital KPIs
- Experience working with reporting tools such as Looker Studio or Power BI
- Process‑oriented mindset and interest in continuous improvement
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