Digital Communications Specialist

Digital Communications Specialist page is loaded## Digital Communications Specialist locations:
Perkasie, PAposted on:
Posted 3 Days Agojob requisition :
R-100052
*
* Job description:

**** Essential Functions
*** The following is a list of essential functions, which may be subject to change at any time and without advance notice. Management may assign new duties, reassign existing duties, or eliminate a function.
* Tactical Communication Execution
* Build & deploy assets across email (including uploading creative assets), ATM screens, branch TVs, social, online and mobile banking, and app/SMS messages.
* Implement communications using copy and direction provided by the Communications & Digital Media Manager, ensuring accurate deployment across channels.
* Manage segmentation, audience lists, tagging, and any UTM tracking.
* Perform QA for all communications/paid media needs before launch.
* Maintain communication templates and email lists.

Digital Reporting and Analytics Support
* Build and maintain dashboards for email, website updates, SEO/PPC insights, and campaign performance.
* Communicate insights and make recommendations to Communications & Digital Media Manager and the Senior Manager Digital Marketing.
* Support A/B testing execution (setup, monitoring, measurement).Digital Operations Support
* Support Communications & Digital media Manager with day-to-day agency operations
* Ensure pages remain accurate, compliant, and up to date.
* Support testing and QA for digital experiences and content updates.
* Template management and email list operational hygiene.

Workflow and Administrative Support
* Support Communications & Digital Media Manager in routing, compliance submissions, and project tracking.
* Manage agency tactics along with Communications & Digital Media Manager and operational tasks as assigned.
** Compliance
* ** Comply with applicable bank regulations, such as regulations governing currency transactions, purchase of negotiable instruments, and money laundering (BSA, AML).
* Comply with all applicable regulations and Bank policies regarding employment and employment law.
* Participate in annual compliance and other job-related training.
** Relationships and Contacts
** Internal:
Frequent communication with marketing leadership; contact with Team Members at various levels and departments throughout the Bank as needed.

External:
Occasional contact with current and prospective customers as well as Marketing vendors.
** Education and Experience
*** Minimum 1-3 years’ experience in marketing – banking preferred.
* Bachelor’s Degree or completion of relevant university courses in Marketing, Graphic Design, and Communications.
** Skills and Competencies
*** Knowledge of financial services is desirable.
* Proficiency in Microsoft Word, PowerPoint, and Excel.
* Good organizational and time management skills.
* Strong editorial skills in English composition, grammar, and proofreading.
* Strong written and oral communication skills.
* Strong in attention to detail and accuracy.
* Ability to work with a diverse group of professionals.
* Hands-on experience with A/B testing setup and measurement, attribute-based targeting, audience segmentation, and enterprise email and messaging platforms (e.g.: Salesforce Marketing Cloud, Hub Spot, NCR).
** Working Conditions
** Traditional office environment with no unusual work conditions; the office maintains five day a week operations (Monday – Friday) with operational hours of 8:00am – 5:00pm. Must be available to attend events on evenings and weekends as necessary.

** Physical Demands
*** Penn Community promotes an equal opportunity workplace, which includes reasonable accommodations of otherwise qualified disabled applicants and employees. Please contact Human Resources with questions regarding the physical demands of this position.
** Lifting/carrying up to 20 lbs.
* Manual dexterity for computer work
* Speaking, hearing, and vision are required to perform essential functions

Penn community Bank is an equal opportunity employer.
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