Digital Content Author

Career Area:

Technology, Digital and Data

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics and AI capabilities to help our customers build a better, more sustainable world.

As a Digital Content Author
, you are responsible to organize, author, and maintain content for defined web sites , , and  Collaborate with Digital Content Specialists and Content Owners to set up, deliver, and maintain content as defined by the data governance policies of the web site owner(s). The overall goal is to maintain a well‑organized, user‑friendly web presence that contains relevant content that meets the needs of the user audience and meets the goals of the content owners.

• Review relevancy of content and ensure it meets best practices for web‑based users.
• Author content to meet desired results by leveraging data analytics, dealer needs, and development requirements.
• Design simple, repeatable processes that help content owners produce content and help users navigate effectively.
• Maintain clear communication and strong relationships across departments.
• Maintain knowledge of data and content governance for the web site.
• Maintain knowledge of functional technology of the authoring system or tools as they change with upgrades and new releases.
• Ensure compliance with the latest web development standards supported by the company, and brand, legal, information security (data security and privacy compliance) and document retention standards within the content delivered.
• Understand content update schedules and ability to prioritize work to achieve the desired results in authoring to meet those schedules.
• Identifies, documents, and reports design, reliability and maintenance problems and bugs. Gathers and consolidates feedback from customers and team.
• Answers customer and support questions; provides guidance and support for product integration and infrastructure issues.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Bachelor’s degree or higher, preferably in Marketing, Communications, Web Development, or User Experience; or equivalent work experience
• 1-3+ years of experience working in a web production environment, preferably utilizing a CMS platform
• Experience developing a cooperative work environment with others inside and outside the department
• Experience effectively communicating with others at various levels in the organization
• Experience with web content (content management, content development, taxonomy)
• Wor…