DIW​/DBM - Marketing Tech & Data Consultant; Rental Industry Focus

Career Area

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

As a Strategic Consultant
, you will serve as an advisor between Caterpillar’s Digital Behavior & Marketing Data Lake (DIW/DBM) teams and our Rental and related enterprise and Dealer partners. Your will facilitate the alignment of technical IT/Data engineering capabilities with complex business and marketing objectives to drive enterprise growth. In this role, you are responsible for making sophisticated data sets highly consumable, empowering analytics teams and site owners to translate raw information into high-performing digital experiences and optimized dealer marketing strategies.

You will bring together the knowledge of Architecture and Data Engineering and business teams to determine requirements, govern processes, and assist in developing data-driven insights that drive measurable value.

• Make Data Consumable: Partner with rental and related insights and analytics teams to ensure DIW/DBM data is structured and accessible, enabling them to build powerful visualizations and actionable reporting.
• Drive GA4 & Site Performance: Consult with digital site and app owners to leverage Google Analytics 4 (GA4) data, identifying integration points that improve user experiences, conversion rates, and overall platform health.
• Drive AI-Powered Marketing: Partner with dealers and marketing teams to leverage Google Analytics 4 (GA4) data with AI capabilities, enabling predictive audience modeling, automated campaign optimization, and more personalized customer journeys.
• Optimize Dealer Marketing Spend: Guide dealers on using DIW/DBM data to refine their marketing and audience segmentation, ensuring they maximize ROI on their digital campaigns.
• Strategic Discovery: Facilitate sessions with stakeholders to uncover "blind spots" in the customer lifecycle, identifying where data-driven insights can solve previously unaddressed customer problems.
• Technical Translation: Bridge the gap between business needs and technical execution by converting business requirements into clear Epics, Features, and Support Cases for architecture and engineering teams.
• Adoption & Change Management: Drive the deployment of DIW/DBM tools, ensuring dealers understand the value proposition and successfully integrate data into their daily decisioning.
• Process Governance: Refine intake and handoff processes to ensure that business requirements are accurately prioritized within the data ecosystem teams.
• Education: Conduct high-level training and presentations to educate partners on the strategic advantage of Google Analytics data, creating a culture of data-driven decision-making.

Employees may also be responsible for performing other job duties occasionally as assigned.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy…