Content Supply Chain Activation and Adoption Manager

Career Area:

Technology, Digital and Data

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

As a people leader within the Digital Marketing Product Management team, you will lead the group responsible for rolling out the Content Supply Chain (CSC) processes and tools across all global business units through the enterprise. You will drive the planning, communication, training, and change management needed to ensure both internal and agency partners successfully adopt the new standards and workflows.

You will foster a culture of collaboration, innovation, and accountability, empowering your team to deliver high quality solutions that advance Caterpillar’s marketing strategy.

Working closely with the CSC Strategist, Content Systems Product Manager, and CSC Program Manager, you will align implementation efforts with the approved business strategy and governance model. You will lead a team of specialists that work directly with end users guiding them through process changes, providing ongoing support, and ensuring the consistent use of standard processes. This role bridges business strategy and execution by ensuring new Content Supply Chain capabilities deliver measurable value.

Through enhanced user experience, increased adoption and lower operational costs, you will enable our business partners to meet their marketing objectives more efficiently.

• Build, mentor, and inspire a high‑performing team of product consultants and specialists by providing clear direction, coaching, and professional development opportunities.

• Set clear objectives, monitor team and product KPIs, and ensure accountability for results.

• Lead enterprise‑wide CSC implementation, driving change management and user adoption across all regions for both business unit and agency employees.

• Collaborate with the CSC Strategist and Program Manager to align process changes with business strategy and communicate updates, while funneling prioritized user feedback to the Content Systems Product Manager to inform future improvements.

• Guide end users through process changes by delivering comprehensive training programs, demos, and job aids to educate marketing teams and other stakeholders on CSC best practices.

• Address user issues and questions working with technical teams when necessary to troubleshoot problems to minimize disruption and user frustration.

• Promote standardization by championing CSC best practices and ensuring adherence to aligned governance processes for content operations.

• Lead the planning and execution of change management and communication strategies for the CSC rollout to all business units.

Decision Making and Critical Thinking: Knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
Organizational Leadership: Knowledge of leadership concepts and ability to use strategies and skills to enlist others in…