Senior Digital Content Strategist

Senior Digital Content Strategist

Career Area: Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

We are seeking an experienced Digital Marketing Content Strategist to help shape and scale our enterprise digital marketing content function and elevate the way we communicate with our customers across digital channels. This role is responsible for designing the content frameworks, guidelines, and standards that guide how content is planned, created, and optimized across the organization ensuring our messages are clear, compelling, and aligned to our customer needs and business objectives.

As a strategic partner to business units, marketing, SEO/GEO, and analytics teams, the Content Strategist ensures content is purposeful for each channel, customer-centric, and aligned to enterprise goals. You will translate enterprise priorities and customer insights into actionable content direction that empowers distributed teams to deliver high-quality digital experiences across web, email, paid media, and emerging digital platforms.

• Define and implement an enterprise cross-platform digital content strategy that ensures marketing content is always relevant, optimized based on customer behavior and analytics, and accurately curated for developing technology.
• Lead discovery of content-heavy experiences, selecting appropriate methods (i.e., content audits, gap analyses, or analytics analysis) to identify opportunities and provide strategic recommendations to elevate content quality and effectiveness.
• Develop and maintain global content standards, frameworks, patterns, and documentation to drive content quality, consistency and performance.
• Create content pillars, define editorial direction, and craft standards for content types, page templates, and components aligned to customer journey needs and marketing objectives.
• Partner with Business Units, the Global Brand Team, and Platform teams to align content initiatives with enterprise priorities and platform needs and capabilities.
• Support the rollout of new content frameworks, tools, and standards.
• Socialize strategies and support business units, content authors, and marketers across the organization with training, enablement, and best-practice adoption.
• Establish content KPIs and success metrics in partnership with analytics teams.
• Use insights to improve content performance, engagement, and customer outcomes.
• Provide thought leadership on modular content strategy, metadata usage, emerging digital content trends, tools and methodologies such as AIO/GEO Content Strategy.
• Review content for alignment to strategy, brand, accessibility, and SEO best practices.

• Customer Focus:
  Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Creativity:
  Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications:
  Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management:
  Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Excellence:
  Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Strategic Thinking:
  Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Vendor/Supplier Management:
  Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
• Digital Marketing:
  Knowledge of…