Senior Marketing Technology & Data Consultant - Channel Strategy & Enablement

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

The Senior Marketing Automation Consultant (Channel Strategy & Enablement) is responsible for defining the strategic role, value, and governance of multiple digital marketing channels within a marketing cloud ecosystem (e.g., Salesforce Marketing Cloud or similar platforms). This role focuses on understanding, in detail, how each channel functions and integrates, when and why it should be used, and how channels collectively support business and marketing objectives.

Rather than owning hands‑on technical configuration or detailed journey design, the strategist provides strategic direction, defined processes in accordance to legal compliance, documented guidelines, and alignment—ensuring channels are stood up and used intentionally, consistently, and in line with platform best practices and organizational goals.

• Define the purpose, strengths, and limitations of each marketing cloud channel (e.g., Email, Whats App, Mobile/SMS, Push, Web/Personalization, Advertising) for Caterpillar

• Establish clear guidelines for when and where each channel should be used, how it complements other channels, and where it should not be applied

• Serve as a subject‑matter expert on channel functionality and best‑practice usage

• Define and document data requirements and flow for each channel enablement and activation

• Partner with marketing and business teams to translate objectives into appropriate channel approaches

• Guide channel prioritization and sequencing based on business needs, scale, and maturity

• Support channel standup efforts by ensuring strategic intent is clearly defined before and during implementation

• Maintain a strong understanding of marketing cloud capabilities, feature sets, and roadmap considerations

• Advise stakeholders and technical teams on how platform capabilities align to channel strategies

• Evaluate new channel features or tools and recommend adoption based on strategic value

• Define and document governance models for channel usage, including frequency, ownership, and experience standards in partnership with the Privacy Center of Excellence

• Establish success metrics and KPIs for channel performance and effectiveness

• Ensure channels are used consistently and responsibly, with attention to consent, compliance, and brand standards

• Act as a strategic advisor to marketing leadership, campaign teams, and technology partners

• Facilitate alignment discussions and working sessions focused on channel purpose, capability, and outcomes

• Ensure shared understanding between business and technical teams without owning day‑to‑day execution

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working…