Marketing Technology & Data Specialist

Career Area

Marketing

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry‑leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Works closely with commercial and marketing teams to support business processes and communications. This role typically has foundational level knowledge on commercial tools, marketing data, and digital business acumen.

• Assists team with the usage of commercial technologies to improve performance to achieve business objectives.
• Routine process updates related to invoicing and billing activities.
• Leads small projects, with small to moderate complexity related to commercial strategy and/or marketing and communications.
• Assists in creating, analyzing and validating business requirements for commercial tools and programs.
• Assists in creating marketing and communication documents/projects.
• Participates in commercial technology and/or marketing data planning meetings, road mapping, reveals, and retrospectives.
• Works cross functionally to coordinate and deliver on business needs.

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Focuses activities on developing and maintaining positive customer relationships.
• Discusses general differences between internally and externally focused organizations.
• Cites the cost and benefits of good versus poor customer service.
• Explains why customer satisfaction is important to successful product/service delivery.

Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

• Explains organizational incentives and rewards for innovation and creativity.
• Describes the process for researching creative ideas.
• Lists features of an environment conducive to creativity.
• Demonstrates fresh and compelling ideas in own work.

Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Provides examples of the characteristics of effective business relationships.
• Identifies key business relationships in own organization.
• Describes the nature of a productive business relationship.
• Explains the benefits of building business partnerships.

Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

• Uses a structured approach in analyzing and resolving technical problems.
• Seeks opportunities for continual learning to maintain technical competence in pursuit of technical excellence.
• Provides examples or case studies demonstrating technical excellence in actual business scenarios.
• Pursues, prepares for and assumes new technical assignments and challenges.

Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

• Describes how to access organization's policies and processes for using external…