Director of Marketing, Admission & Communication

Job Purpose

As Director of Admissions & Marketing (DAM) and member of the Senior Leadership Team (SLT), you are responsible for driving student enrolment by ensuring families experience an outstanding journey from initial awareness to enrolment and advocacy. You will lead the Marketing, Admissions and Communications (MAC) strategy, collaborate across the school to deliver an exceptional family experience, develop and coach the MAC team, and act as a key ambassador for the school’s brand and reputation.

Job Posting Date: 11 Mar 2026

Location: Green Valley, PA

Job : 8943

School: Metropolitan School of Panama

Company: Nord Anglia Education

Job Purpose

As Director of Admissions & Marketing (DAM) and member of the Senior Leadership Team (SLT), you are responsible for driving student enrolment by ensuring families experience an outstanding journey from initial awareness to enrolment and advocacy. You will lead the Marketing, Admissions and Communications (MAC) strategy, collaborate across the school to deliver an exceptional family experience, develop and coach the MAC team, and act as a key ambassador for the school’s brand and reputation.

Reporting to
The Principal, with a dotted line to the Regional Director of Admissions & Marketing.

Other Key Relationships

• Internal: Senior Leadership Team (SLT), Academic Faculty, Regional Director of Admissions & Marketing and Regional MAC colleagues, Central MAC Team in London, and other global MAC team members.
• External: Parents and students, relocation agents, embassies, chambers, education agents, feeder schools, employers and key accounts, marketing agencies, press and media contacts, and marketing service suppliers.

• Planning
• Work with the Senior Leadership Team and Regional Office colleagues to set the strategic MAC direction for the school, covering admissions, brand, communications, digital marketing, and research requirements.
• Manage the MAC budget to deliver maximum value and ensure effective use of resources.
• Maintain up-to-date knowledge of the market, competitors, and target audiences to provide the school with a commercial advantage.
• Oversee data integrity through the CRM and ensure compliance with group data policies to support reliable forecasting.
• Ensure accurate forecasting for the year(s) ahead by analysing all available data and maintaining regular contact with pipeline prospects.
• Stay up to date with emerging trends and developments in sales, marketing, and communications to drive innovation.
• Develop and strengthen the school’s brand positioning to ensure the offering is clearly differentiated in the market and supports enrolment growth.
• Driving Performance
• Use data and insights to ensure MAC strategies effectively support enrolment growth across the school.
• Focus activities on generating enquiries and converting those enquiries into enrolments.
• Ensure strong annual re-enrolment rates by delivering an outstanding in-school MAC experience for families.
• Analyse a wide range of data related to brand performance, communications, enrolment trends, and marketing activities to inform decision-making.
• Use Salesforce (CRM) to effectively manage the enrolment pipeline and ensure strong user adoption across the team.
• Monitor team performance through CRM and KPI metrics to identify improvement opportunities.
• Act as a key advisor to the Senior Leadership Team in interpreting relevant market research including brand equity, parent satisfaction, mystery shop results, and market share, and guide action plans for school improvement.

• Execution
• Lead the development and execution of best practices across the entire Family Experience Journey.
• Work collaboratively with teachers, administrative staff, and colleagues to ensure the school delivers a world class family experience every day.
• Ensure every family receives a highly personalised visit experience either physically or virtually.
• Ensure a seamless digital experience for families by working closely with regional and central digital colleagues.
• Recruit, develop, and coach the school’s MAC team to achieve the highest standards across admissions, brand, communications,…