Vice President of Marketing

Location: Leesport

WHAT YOU'LL DO

As the global leader of marine motion control, we are on a mission to create transformational products that allow people to make the most of their time on the water. Marketing is a strategic force in driving what we do and how we do it. As our Vice President of Marketing, you'll own the strategy behind growing our brands' cult following and driving mass adoption and retention of Seakeeper market share.

As our senior Marketing leader, you'll support these objectives by:

• Team:
  Building and developing a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions
• Organization:
  Supporting the ongoing implementation of an optimal organizational structure for the Marketing team by clearly defining priorities, balancing workloads, and driving alignment of the team to the business and its current goals
• Strategy:
  Developing and owning Marketing strategies that align with broader company goals as well as the strategic thrusts behind Seakeeper products and global regions
• Growth:
  Supporting rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives
• Digital:
  Elevating the use of technology and digital tools to more effectively measure outcomes and engage with consumers
• Analytics:
  Measuring operational data and market feedback to develop concise insights for managing your team's priorities, guiding marketing strategy, and delivering communication
• Customer insights:
  Serving as the voice of the customer in how Seakeeper maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria
• CLTV:
  Developing a granular understanding of Seakeeper customer lifecycle, including implementing top-down strategies that maximize customer lifetime value and retention
• Budget:
  Establishing annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department
• Vendors:
  Managing the selection and utilization of third-party vendors to complement internal expertise and functions
• Brand:
  Protecting and growing the Seakeeper brand, while developing a cohesive strategy for Seakeeper product brands as they evolve over time and function together
• Competition:
  Owning the competitive positioning of Seakeeper products, including the development and distillation of core messages through Seakeeper Sales team and network
• Product launch:
  Supporting the launch, introduction, and adoption of new products
• Cross-dept:
  Serving as a senior leader in driving cross-departmental collaboration and support
• Representative:
  Representing Seakeeper at major events, in customer conversations, and in media inquires

WHAT YOU'LL NEED TO SUCCEED

Do you have a positive attitude, an eagerness to learn and the ability to hustle in a fast-paced environment? Then Seakeeper is the place for you! Here are a few other things you'll need to succeed.

MUST-HAVES

• Broad experience across marketing, with a minimum of 15 years of overall sales and marketing experience, including in the following areas:
  • Building and leading a global marketing team and operations
  • B2C and B2B marketing strategies, with a strong focus on digital channels
  • Experience with the creation and execution of a wide array of marketing mediums, including visual content, copy, public relations, events & sponsor ships, social media, website, email marketing, merchandise, partner support and advertising
  • Contributing to product and sale strategy, including competitive positioning of technical products
• Experience managing communications to Boards, investors, and executive leadership
• Analytical mindset, comfortable deriving and communicating insights from data
• Deep experience working with CRM systems
• Bachelor's degree in business, marketing, communications, or a comparable field
• Valid passport and availability for both domestic and international travel

NICE-TO-HAVES

• MBA or related Master's degree
• Demonstrated interest in the marine industry and recreational boating
• Experience in the following areas:
  • Growing a startup to a mass-market, global brand
  • High growth and/or transformational technology
  • Supporting product-driven businesses
• Depth of experience in adjacent business functions such as Sales, Strategy, Engineering, or Finance that enables you to more effectively contribute at a senior business level and collaborate cross-functionally
• Technical aptitude to understand electro-mechanical systems

MORE DETAILS YOU'LL WANT TO KNOW

• You'll be based in one of our facilities in Leesport, PA or Fort Myers, FL full-time, with up to 50% travel to our other locations (including Lavagna, Italy), industry events, and partner engagements
• You'll report to the Chief Commercial Officer

WHY YOU'LL LOVE IT HERE

It's true that we make extraordinary products, but our favorite part about Seakeeper is our people! We love the culture we have built and are aggressively protective…