Social Media Marketing Manager Job Indiana Pennsylvania USA,Marketing / Advertising / PR

Location: Indiana

Your Mission (Should You Choose to Accept It)

We are seeking a strategic and hands-on Social Media Manager to elevate and expand AMINA’s presence across multiple audiences, including UHNW individuals and professional investors seeking crypto exposure, as well as crypto-native organizations requiring compliant banking infrastructure. Alongside strengthening our existing channels, you will lead the launch and growth of AMINA’s presence on platforms such as Telegram, Whats App and Reddit, building engaged communities and optimizing for new AI-driven discovery behaviors.

You will also manage market-specific social handles across key regions, including the EU, Hong Kong and the UK, ensuring tailored, compliant messaging that resonates with local audiences. Additionally, the role involves managing and scaling the social profiles of AMINA’s senior leadership team, supporting consistent, high-impact visibility. Reporting to the Head of Communications, you will oversee content planning, publishing, community management, and performance optimization across all channels, while navigating regulatory requirements across multiple jurisdictions.

You will partner closely with Product Marketing, Compliance and Legal to ensure all output aligns with best practices and strengthens AMINA’s brand narrative, campaigns, and executive thought- leadership programmes.

Your AMINA To-Do List

Social Media Strategy and Execution

Design and implement a cohesive, multi-platform and multi-market social strategy that strengthens AMINA’s presence, grows audiences, and improves key performance metrics including follower growth, engagement, content reach and conversions to MQLs from social media.
Create and deliver a strategy to improve AMINA’s discoverability in AI-driven search environments (e.g., ChatGPT, Perplexity, Gemini), ensuring social content, structure and channel signals are optimised for emerging AI discovery behaviours.
Support AMINA’s PPC and paid social advertising programmes by aligning organic content with paid campaign objectives, coordinating asset delivery, and ensuring consistent messaging and audience targeting across paid and organic channels.
Ensure all content adheres to applicable regulatory framework, including MiCA, FCA advertising rules, and other jurisdiction-specific requirements.
Strengthen AMINA’s employer brand across social platforms by creating content and campaigns that highlight culture, values and talent initiatives, supporting recruitment efforts, and reinforcing retention.
Develop platform-native content grounded in audience insights, covering market developments, product capabilities, executive thought leadership and key regulatory themes.
Amplify the impact and ROI of AMINA’s events by developing social media plans that drive pre-event awareness, real-time engagement, and post-event content value.
Collaborate with internal subject matter experts to ensure technical accuracy and regulatory defensibility in all communications.
Ensure all content is approved by relevant stakeholders, Head of Communications and legal prior to publishing.
Ensure a steady, impactful publishing rhythm by managing an up-to-date content calendar and coordinating timely submission and delivery of all design assets required across AMINA’s channels.
Video editing capability with the ability to produce short-form, platform-native clips for social channels in partnership with the visual design team.

Community & Reputation Management

Monitor community sentiment, emerging narratives and platform-level conversations across crypto, financial and regional audiences, proactively identifying high-value engagement and content opportunities while also detecting early signs of brand, regulatory or reputational risk:
- On Linked In:
  Engage with institutional, asset-management and professional-investor audiences to reinforce AMINA’s credibility as a trusted, regulated financial partner.
- On X (Twitter):
  Participate selectively in conversations with UHNW crypto participants, foundations, builders and institutional prospects, maintaining a controlled, authoritative tone.
- On additional channels as required:
  Extend monitoring and engagement across…


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