Marketing Coordinator

About Us

For more than 55 years, G.F. Bowman, Inc. has proudly served Central Pennsylvania as a trusted leader in residential and light commercial plumbing, heating, and cooling. Family-owned and community-focused, we believe in quality workmanship, exceptional service, and doing what's right for our customers and employees alike. We're looking for a Marketing Coordinator to help align, execute, and track marketing efforts across our HVAC, plumbing, and sewer & drain divisions.

This role plays a key part in coordinating vendors, ensuring message consistency, supporting community engagement, and helping marketing efforts translate into real results for the business.

• Coordinate marketing activities with multiple third-party vendors (digital, traditional, design, website/SEO partners, and other marketing platforms).
• Work cross-functionally with sales, operations, customer service, and leadership to ensure marketing efforts align with capacity, promotions, and business goals.
• Maintain, execute, and update the marketing calendar to ensure campaigns are timely, aligned, and clearly communicated internally.
• Track performance and ROI across marketing channels including PPC, social media, direct mail, email, text campaigns, website performance, and online lead-generation platforms.
• Assist with tracking marketing spend and performance against budget, collaborating with leadership on adjustments as needed.
• Help identify underperforming campaigns and work with vendors and internal stakeholders to adjust strategy and improve results.
• Support lead quality tracking and follow-up visibility for online lead-generation platforms managed by third-party partners.
• Review and classify calls within Google Local Service Ads (LSAs), including marking booked leads and rating call quality, to support accurate reporting and optimization.
• Support website performance and local SEO efforts by coordinating updates, content needs, and optimizations with website and SEO partners.
• Create and manage email and text campaigns using Service Titan Marketing Pro or similar tools; support basic copy development and audience segmentation.
• Utilize first-party customer data to support targeted messaging, audience creation, and customer retention initiatives.
• Respond to online reviews across Google, Facebook, and other platforms using company-approved guidelines.
• Ensure brand consistency and final message alignment across advertising, digital platforms, internal promotions, and community-facing materials before launch.
• Update and manage messaging on the outdoor digital sign at the Harrisburg office to align with current campaigns, promotions, and seasonal messaging.
• Share and translate updates on current and upcoming campaigns, offers, and community initiatives into clear, practical guidance for internal teams to support alignment.
• Serve as a community liaison by coordinating and attending local events, sponsor ships, and outreach efforts; represent the company at community, chamber, and charity events as needed.
• Capture photos and videos at job sites, events, and company activities to support marketing and social media content.
• Maintain organized records of marketing performance, vendor communications, and marketing assets (photos, videos, testimonials).
• Collaborate and align with the social media marketing intern to ensure consistency in messaging, priorities, and execution.
• Proactively identify and flag opportunities, risks, or misalignment in marketing efforts and bring recommendations to leadership early.
• Perform other duties as assigned to support the marketing department and company goals.

• 2-4 years of experience in marketing coordination, campaign management, or a related field (home services industry preferred).
• Strong organizational and communication skills with the ability to manage multiple projects, vendors, and deadlines.
• Working knowledge of digital marketing platforms including Google Ads, Meta Business Suite, email/text tools, and online lead-generation platforms.
• Experience using Google Analytics, Google Search Console, or similar website analytics tools.
• Experience using AI tools to support marketing execution, reporting, content development, or workflow efficiency.
• Proficiency with Excel for tracking, reporting, and organization.
• Familiarity with Service Titan, Service Titan Marketing Pro, or similar marketing automation tools preferred.
• Ability to create or update simple marketing visuals using tools like Canva (or similar) is a plus.
• Strong attention to detail, follow-through, and problem-solving skills.
• Comfortable communicating with internal teams, vendors, and external partners.

• Family-owned company with 55+ years of local trust, stability, and strong community roots.
• Opportunity to have real influence - your work directly impacts call volume, growth, and brand presence.
• Variety and visibility across digital, traditional, and community-based marketing initiatives.
• Supportive, collaborative team…