Freelance Marketing

Overview

This role focuses on planning, executing, and optimizing digital ad campaigns in both German and English for the Swiss restaurant sector. The primary objective is to promote an innovative AI phone assistant tailored for restaurant operations. The ideal candidate will have a proven track record of running successful campaigns in multilingual environments and a deep understanding of the Swiss market. You will be expected to employ creative, non-traditional strategies to effectively engage restaurant owners and drive adoption of the AI solution.

• Develop and implement digital advertising strategies targeting restaurant owners across Switzerland
• Create, manage, and optimize ad campaigns in both German and English
• Monitor campaign performance and adjust tactics to maximize reach and engagement
• Generate detailed reports on campaign effectiveness and key metrics
• Collaborate with stakeholders to refine messaging and creative assets
• Identify and leverage innovative channels and approaches beyond standard digital marketing methods

• Demonstrated experience running digital ad campaigns for the Swiss market, specifically in both German and English
• Strong understanding of the restaurant industry and its marketing challenges
• Proficiency with major ad platforms (e.g., Google Ads, Meta Ads) and analytics tools
• Ability to craft compelling ad copy and creative assets tailored to a multilingual audience
• Innovative mindset with a track record of employing non-traditional marketing tactics
• Excellent communication and organizational skills
• Availability for a single project with potential for future work

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