Freelance Marketing - Brand

Overview

As a world record-holding Olympic speed climber, you are seeking a dedicated Brand Marketer to elevate your personal brand and drive strategic growth across digital platforms. This role is focused on developing and executing a comprehensive social media and content strategy that aligns with your athletic achievements and positions you for major Olympic partnerships ahead of LA 2028. The ideal candidate will have a proven track record in personal brand marketing, particularly for athletes or public figures, and will be responsible for maximizing your online presence, audience engagement, and partnership opportunities.

This is a full-time contract position, with a separate editor to be hired for content editing.

• Develop and implement a tailored social media strategy to grow your personal brand and audience across platforms, with a focus on Instagram and Tik Tok.
• Plan and schedule engaging content that highlights your athletic milestones, training, and behind-the-scenes moments.
• Collaborate on campaign ideas to attract and secure Olympic and major brand partnerships.
• Monitor analytics and adjust strategies to optimize reach, engagement, and follower growth.
• Coordinate with the content editor to ensure high-quality, on-brand posts.
• Manage community engagement, responding to comments and fostering a positive online presence.
• Stay updated on social media trends and best practices relevant to sports and athlete branding.

• Demonstrated experience in social media management and personal brand marketing, preferably for athletes or high-profile individuals.
• Strong understanding of Instagram, Tik Tok, and emerging platforms, including analytics and growth strategies.
• Ability to develop and execute creative, data-driven content strategies.
• Excellent communication and organizational skills.
• Experience collaborating with content creators, editors, and brand partners.
• Knowledge of the sports industry and Olympic partnership landscape is highly desirable.
• Availability for a full-time contract role, with flexibility to adapt to the athlete’s schedule and event calendar.
• Proactive, self-motivated, and able to work independently.

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