Senior Marketing Engagement Strategist

Key Responsibilities

• Develop and execute complex, data-driven marketing strategies that align with business objectives and audience needs.

• Lead omni-channel marketing campaigns, ensuring consistent messaging and seamless experiences across all touchpoints.

• Oversee campaign activations for multiple offers or objectives, ensuring alignment with macro strategy and organizational goals.

• Collaborate with cross-functional teams, including Product Marketing, Public Site, Channel Strategy, Creative Strategy, and Analytics.

• Use data and analytics to inform strategy, optimize campaigns, and measure performance.

• Communicate proactively with stakeholders, providing updates on campaign status, risks, and solutions.

• Build and maintain strong relationships with internal and external partners to drive cross-functional alignment.

• Champion best practices and support the advancement of the Engagement Strategy discipline within Personal Investor Marketing.

What Success Looks Like

• Creation of actionable, personalized, and scalable engagement strategies.

• Effective integration of marketing activities across teams and channels.

• Measurable impact on marketing objectives and business outcomes.

• Leadership in advancing marketing strategy and innovation.

Qualifications

• 5+ years of experience in marketing strategy, campaign planning, or audience engagement, preferably in a large or matrixed organization.

• Strong analytical skills with proven experience using data to drive marketing strategy.

• Deep understanding of customer journeys and personalization techniques.

• Excellent communication, presentation, and stakeholder management skills.

• Demonstrated ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.

• Familiarity with marketing technology platforms (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics) is a plus.

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Special Factors

Sponsorship

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.