Brand Manager; Revital and Abzorb
Listed on 2026-01-25
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Marketing / Advertising / PR
Digital Marketing, Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy
Location: Indiana
Job Title: Brand Manager
Business Unit: Consumer Healthcare
Location: Sun House, Mumbai
At Sun Pharma, we commit to helping you Create your own sunshine by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, youll find yourself becoming Better every day through continuous progress. Exhibit self-drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each others journeys.
Your Tasks and ResponsibilitiesStrategic Brand Leadership:
Develop and execute annual & long-term brand plans for Revital NPD pipeline and Abzorb P&L delivery, aligned to category growth objectives.
Define core brand strategy, consumer guardrails, product roadmap, and communication architecture.
Translate consumer insights into sharp value propositions and innovation opportunities.
Revital Innovation & Digital-First NPD Ownership:
Lead end-to-end NPD lifecycle from opportunity identification, concept development, consumer validation, product design, packaging, and claims development to launch execution.
Build digital-first launches with strong orientation towards Amazon/Flipkart/Quick Commerce and D2C:
Build e-com optimized product pages, content, pricing, ratings & reviews strategy.
Run A/B tests, micro-launches, and iterative product refinements.
Partner with R&D, Packaging, Product Development, Supply Chain to ensure timely delivery of innovation milestones.
Drive digital storytelling through influencer collaborations, performance marketing, and social media campaigns for NPD launches.
Abzorb Full Business & P&L Ownership:
Lead brand P&L: revenue planning, pricing, contribution margin improvement, and mix management.
Own demand generation and media planning digital, TV, print, retail visibility & on-ground activations. Also closely work with prescription teams to drive pull in focus markets.
Partner with Sales to drive distribution expansion, category development, visibility programs, and retailer-level initiatives.
Strengthen portfolio architecture and drive renovation and value engineering where needed.
Communication Development & Media Management:
Develop integrated communication campaigns grounded in strong consumer insights.
Drive creative brief development, content creation, and campaign excellence with creative, digital, and media agencies.
Build sharp media briefs and track campaign delivery across mediums digital-first, ATL, retail, and influencer ecosystems.
Manage agency partners for shoots, content creation, outdoor, and retail activations.
Performance Monitoring, Insights & Analytics:
Track category, competition, and brand performance across channels using syndicated and internal data sources.
Conduct consumer research to uncover emerging needs, usage patterns, and satisfaction drivers.
Evaluate campaign performance, ROI, media efficiency, and translate learnings into actionable plans.
Maintain robust dashboards on brand health, digital KPIs, and e-commerce metrics.
Budget Management:
Own annual marketing budgets for both brands, ensuring efficient allocation and optimal ROI.
Track spends, optimize efficiencies, and ensure adherence to budgeting norms.
Cross-Functional Leadership:
Work closely with R&D, Packaging, SCM, Finance, Regulatory, Sales & Commercial Teams to drive innovation and brand projects.
Engage with external ecosystem media agencies, creative agencies, digital partners, production houses, research partners.
Educational Qualification
MBA or Masters degree in Marketing/Business/Pharma Management preferred
Experience
5-7 years of relevant experience in driving consumer health, FMCG, or OTC category innovations from inception to launch
Proven track record of successful product launches, including experience in leveraging e-commerce, digital-first platforms, and Rx collaboration for brand growth.
Strong understanding of consumer insights, innovation funnels, AOP planning, media planning, digital & social marketing, - RxOTC synergies, regulatory landscape, and go-to-market execution.
Demonstrated ability to work cross-functionally in a matrix environment with senior leadership exposure.
Entrepreneurial mindset with strong strategic thinking, creativity, and execution excellence.
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Lets create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time…
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