Account Marketing Lead - Reebok

Overview

Reebok Europe are looking for an Account Marketing Lead. You will report to the Head of Marketing and be the key point of contact for a specific area/territory, managing relationships with strategic business partners and key accounts across the sport and lifestyle offence. We are looking for growth-driven candidates, with passion for the brand, community and product-first mind-set.

• Be responsible for leading the marketing strategy and seasonal initiatives with European key account partners.
• Strategic Marketing Leadership:
  Develop and implement marketing strategies tailored to key European accounts, aligning with overall brand objectives and seasonal initiatives.
• Campaign Development & Execution:
  Create seasonal plans and campaign concepts, ensuring comprehensive execution across the full marketing funnel, including digital, social, retail, and experiential activations.
• Cross-Functional Coordination:
  Lead cross-functional teams and external agencies to deliver cohesive seasonal marketing initiatives, including content creation, media planning, social engagement, influencer partnerships, staff training, events, and activations.
• Collaboration & Briefing:
  Work closely with PR, social media, and creative teams to brief them on upcoming campaigns and content requirements, ensuring seamless integration and messaging consistency.
• Performance Analysis & Optimisation:
  Monitor and analyse marketing activities, generating insights to enhance performance, optimise ROI, and drive continuous improvement.
• Budget Management:
  Oversee the annual marketing budget, ensuring efficient allocation of resources while maintaining clarity, control, and financial accountability.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years in trade/account marketing or managing retail brands.
• Experience in the sports, fashion, or lifestyle sectors and the DACH market is highly desirable.
• Previous background in account marketing management and/or management of online marketing brands is a plus (Zalando, About You, etc).