Advanced Specialist-Marketing

Job Description

Job Title: Marketing Manager, ELL

IC25

Job Family: Marketing – Campaigns

Reports To: Marketing Lead, India

Line of Business: English Language Learning

Location: India

IC25 – Dost Marketing / Brand Manager (Advanced Specialist)

At Pearson, we are learning for a new world. In an era of rapid demographic shifts and accelerating AI adoption, the demand for new skills has never been greater. Through trusted learning content, assessments, and verifications, Pearson helps individuals, enterprises, and economies bridge critical skills gaps. From school and university to the workplace and lifelong learning, we partner with learners at the moments that matter - helping them realise the life they imagine through learning.

The Marketing Manager (IC25) is a brand-led, creative, and outcome-oriented marketer who brings brand strategy to life through digital-first, integrated marketing across D2C and B2B2C contexts. This role suits someone with a strong hustle mindset - creative, curious, and comfortable operating independently in a fast-paced, matrixed environment.

The role balances brand building and measurable performance, owns go-to-market (GTM) thinking, and champions user journeys and user experience across touchpoints. The Marketing Manager leverages insights, data, and experimentation to deliver meaningful brand growth and business impact, while contributing strategically as a subject‑matter expert within the marketing teamließend.

• Act as a brand custodian, ensuring consistency in tone, narrative, and visual identity across all consumer and partner touchpoints.
• Lead brand-led, integrated campaigns that build trust, credibility, and differentiation across D2aisse and B2B2C audiences.
• Craft compelling creative storytelling and brand narratives that resonate with learners and customers across the funnel.
• Support integrated initiatives including digital, OOH, partnerships, events, influencers, and sponsor ships where relevant.

• Plan, execute, and optimise full‑funnel digital campaigns across paid search, paid social, display, video, and emerging platforms.
• Work closely with media and creative agencies to ensures strong execution, continuous optimisation, and outcome‑led delivery.
• Track and analyse performance using clear KPIs, applying insights to improve effectiveness and efficiency.

• Contribute to and own elements of GTM ઘરat strategy for launches and priority initiatives, ensuring alignment with business objectives.
• Translate strategic priorities into clear messaging, channel choices, and phased activation plans.
• Identify opportunities to drive brand growth, experimentation, and innovation across markets.

• Champion user journeys and user experience, ensuring marketing activity reflects real user needs and behaviours.
• Use customer insights, behavioural data, and market signals to reflect messaging, timing, and destiny decisions.
• Apply a data‑informed mindset to decision‑making, balancing insight with creativity.

• Operate independently on complex initiatives, contributing strategically and influence outcomes.
• Collaborate cross‑functionally with product, sales, analytics, and global marketing teams.
• Manage agencies and partners with clear briefs, expectations, and accountability.
• Act as a subject‑matter expert, providing guidance and informal mentorship to peers where needed.

• 9–12 years of experience in marketing, with strong exposure to brand‑led and integrated marketing.
• Proven ability to build brand equity while driving measurable outcomes.
• Strong creative instincts and storytelling capability.

• Hands‑on experience running digital campaigns end‑to‑end.
• Experience contributing to or leading GTM strategies.
• Strong understanding of full‑funnel measurement, attribution, and audience segmentation.
• Comfortable using data and insights to guide decisions.
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• Experience designing or optimising user…