Digital Communications Officer

About The Team

The Communications team at Impetus is a small, friendly, creative team that punches above its weight. Sitting alongside our brilliant Policy colleagues within the wider Public Affairs team we are passionate about communicating Impetus’ work with clarity, in a way that resonates with our audiences, and increases our influence and impact.

Aspiring to be a ‘digital first’ organisation, we spend time keeping up with digital communications trends to improve our efficiency and help us produce and optimise engaging, cutting‑edge content.

We’re looking for someone who can support the team to maintain our strong online presence by delivering engaging, creative digital content. This role is about collaborating with colleagues, applying your knowledge of digital platforms, and actively developing your skills to keep pace with emerging trends.

Based in our busy Communications team, you will be responsible for creating compelling and engaging online copy for a range of platforms, as well as managing and growing our social media communities to amplify our brand, working across the organisation, for example:

• Supporting our Philanthropy team to engage donors in our work and through our series of events.
• Helping our Policy team to increase the knowledge of their recommendations for change among opinion formers and decision makers through social media.
• Working directly with the Investment team and our portfolio partners to gather and share their insights and stories.

Day‑to‑day you might be writing and repurposing blog content for our online channels, working with our Creative Content Officer and Media and Communications Officer producing multi‑media content to support our events programme, or using insights and data to keep our digital content relevant and our audiences engaged.

We are looking for someone creative and driven, who shares our ambition and can help keep us on top of emerging digital trends.

You’ll know your way around social media platforms including X / Twitter and Linked In and tools like Hootsuite and Google Analytics. You will also be able to produce excellent written content for an online audience including social media posts and blogs, with scope to grow within the role over time.

This is an exciting time to join a rapidly growing organisation. We’ll give you creative freedom within a clear brand framework. And your work will have a tangible impact on tackling the barriers that hold back young people from disadvantaged backgrounds.

• Writing clear, concise and engaging copy for a variety of online platforms including social media, blogs, websites and email marketing.
• Supporting the Senior Communications Manager to manage our online brand, including how people interact with and interpret our work, by creating and scheduling content for social media and digital platforms using agreed templates and tone of voice.
• Liaising closely with our Creative Content Officer and Media and Communications Officer to produce compelling multi‑media products that can be used across our platforms.
• Maintaining accurate records and trackers for posts, engagement data, and campaign timelines.
• Supporting the Communications team by preparing materials for events and online campaigns.
• Monitoring and optimising our digital channels, ensuring content is consistently high‑quality, well structured, on brand and performing at its best.
• Using data and feedback to improve content quality and relevance.
• Collaborating with colleagues across teams to ensure consistency and timely delivery of our digital communications content.
• Assisting the Head of Communications in the development, implementation and monitoring of our internal communications strategy, including our regular staff newsletter.
• Working with our portfolio partners and the Investment team to gather and share their insights and stories.
• Escalating risks or delays early, providing clear context and options.
• Applying inclusive language and accessibility standards in all content.
• Actively seeking opportunities to learn about new digital tools and trends.

• A highly developed understanding of…