Senior Director, Marketing

Senior Director, Marketing role at INOVIO Pharmaceuticals, Inc.

INOVIO is a biotechnology company focused on developing and commercializing DNA medicines to help treat and protect people from HPV-related diseases, cancer, and infectious diseases. INOVIO’s technology optimizes the design and delivery of innovative DNA medicines that teach the body to manufacture its own disease-fighting tools. For more information, visit

The Sr. Director, Head US Marketing, will be responsible for building and leading the US marketing team (with 2 direct reports) and developing and executing the marketing strategy for what could be the first DNA medicine approved in US, with potential approval mid‑2026 (a first‑in‑class drug/device combination product targeted for use in the rare disease Recurrent Respiratory Papillomatosis). This is a key role at a transformative moment in our company’s journey, offering the opportunity to shape and execute the marketing strategy for a breakthrough innovation in DNA medicine.

This is a high‑impact role responsible for developing and executing marketing strategies that drive disease awareness, patient and HCP education, stakeholder engagement, and successful product uptake in the U.S. market.

• Oversee the development of marketing and brand strategies and the execution of brand tactical plans to support launch of INO‑3107, anticipated to be INOVIO’s first commercial product.
• Develop strong product branding, campaigns and messaging based on approved product labeling.
• Lead the development of HCP and patient marketing plans, tactics and resources.
• Present marketing plans to executive leadership for input and alignment.
• Actively manage and lead advertising agencies.
• Build strong, credible, collaborative relationships with key functional groups that include sales, sales training, medical affairs, commercial analytics, legal, regulatory and other functions.
• Collaborate with the Promotional Review Committee (PRC) team to ensure that all brand‑related materials are scrutinized for medical validity and supported by brand labeling.
• Ensure all marketing activities and communications are in full compliance with medical, legal, and regulatory guidelines.
• Generate customer insights through participation in both qualitative and quantitative market research.
• Synthesize data from disparate sources to uncover market insights that can transform the business.
• Define key performance indicators (KPIs) and utilize market insights to continuously refine and optimize marketing tactics for maximum impact.
• Lead cross‑functional collaboration with functional partners (sales, sales training, data analytics) to ensure sales representatives are prepared and resourced to achieve sales targets.
• Oversee field guidance to ensure understanding and appropriate deployment of promotional campaigns to achieve objectives.
• Plan and manage the marketing budget effectively and efficiently, ensuring resources are allocated to high‑impact initiatives.

• 8+ years in biotech and/or pharmaceutical marketing and sales leadership with experience leading new product launches.
• Currently reside in Northeast, with ability to travel as needed.
• Recent US launch and marketing leadership experience required, rare disease therapeutic area preferred.
• Ability to efficiently manage agency partners to deliver high quality brand creative and market shaping tactics that effectively communicate brand benefits to HCPs and patients.
• Deep expertise in pharmaceutical marketing regulations and compliance, including a thorough understanding of FDA guidelines, OIG requirements, and industry best practices.
• Excellence written and oral communication skills.
• Strong executive presence with the ability to influence and align stakeholders, serving as a trusted strategic partner within the organization.
• Sharp analytical thinker who leverages data and insights to inform strategy, drive performance, and achieve business objectives.
• Proven self‑starter, able to work independently, able to handle full workload across multiple projects.
• Collaborates seamlessly across functions to build effective working relationships and align strategy and…