Brand Partnerships Manager

Base pay range: $42,000 – $60,000 per year.

Mellanni is a US-based textile brand dedicated to providing exceptional home products to families worldwide. With 400,000 rave customer reviews and counting on Amazon, we’re proud to sell everyday essentials that are affordable, luxurious, and long‑lasting. Starting as a small family business in 2014, and expanding at a rapid pace over the past eleven years, our warehouse in New Jersey now serves diverse marketplaces such as Amazon, eBay, and Walmart.

We value employees and offer competitive compensation with benefits. If you’re looking to make a difference in a small but fast‑paced company, this is an excellent opportunity with lots of room for growth.

• Competitive compensation based on experience and credentials
• Comprehensive benefits: various packages for qualified applicants
• Training and development: free access to our online library and courses for your personal career development
• Family‑owned culture: work with a close‑knit diverse, international team at a fast‑growing US‑based company

• Who has a growth mindset,
• Who is responsible and accountable,
• Who is a team player with a positive can‑do attitude,
• Who has a high level of integrity,
• Who gets things done.
• Then you are the one we are looking to join our team as these are Mellanni’s core values.

The Partnerships Manager will be responsible for building, optimizing, and scaling Mellanni’s influencer, affiliate, and press programs to drive brand awareness, engagement, and revenue growth. This role requires a sharp analytical mindset to identify what’s working, double down on high‑ROI channels, and pivot when needed. You’ll oversee a mix of ongoing campaigns and experimental initiatives, applying a start‑stop‑continue approach to ensure every partnership delivers measurable value.

From negotiating with top creators to launching affiliate partnerships on emerging platforms, you’ll balance strategic vision with hands‑on execution. As a leader, you will mentor and grow a small, high‑performing team, ensuring projects are delivered on time and to standard. You’ll build strong internal and external relationships, manage budgets, and leverage data to inform decisions across influencer, affiliate, and press channels.

Success in this role means turning performance insights into action plans, creating scalable processes, and consistently uncovering new opportunities for Mellanni to connect with audiences.

• Design and implement scalable influencer, affiliate, and press strategies aligned with Mellanni’s growth goals.
• Lead both paid and gifted influencer campaigns across Tik Tok, Instagram, You Tube, and emerging platforms.
• Own the expansion of affiliate programs via Amazon Creator Connections, Tik Tok Shop Affiliates, and others.
• Pitch and manage press outreach and relationships with major publishers.
• Collaborate on UGC strategy and creative testing for paid ad performance.
• Regularly analyze influencer and affiliate performance to identify cost‑effective, high‑ROI channels.
• Recommend strategic pivots, e.g. shifting from traditional influencer campaigns to affiliate‑heavy strategies.
• Manage campaign budgets and evaluate spend vs. return.
• Provide reporting that transforms raw data into actionable plans and performance insights.
• Maintain up‑to‑date records and influencer/affiliate CRMs.
• Spearhead the adoption of new tools and platforms.
• Optimize internal workflows to reduce manual steps, enhance team efficiency, and ensure accurate reporting.

• Lead, mentor, and inspire a small, high‑performing team of contractors and freelancers.
• Foster a collaborative, supportive environment that encourages growth and continuous learning.
• Communicate clearly and empathetically to set expectations and provide constructive feedback.
• Encourage resilience, problem‑solving, and a positive attitude to maintain high performance.

Regularly analyze influencer and affiliate performance to identify cost‑effective, high‑ROI channels. Recommend strategic pivots, manage campaign budgets, provide reporting, and spearhead adoption of…