Senior Global Marketing Director - Myeloma

Senior Global Marketing Director – Multiple Myeloma

Location:

Upper Providence (US – Collegeville, PA): GSK HQ (London, UK):
Baar (Zug, Switzerland)

As Senior Global Marketing Director, you will lead global brand marketing for the relapsed / refractory Multiple Myeloma indications, working across functions and regions to shape strategy and deliver patient impact. You will partner with medical, access & insights colleagues alongside local co-create markets to build clear, evidence-led marketing plans.

This role offers growth, visible impact, and the chance to help GSK unite science, technology and talent to get ahead of disease together. This role will suit marketers who thrive in dynamic environments, are comfortable with ambiguity, and who are motivated to drive performance with high impact for Multiple Myeloma. The selected individual will need to demonstrate high accountability for impact and strong track record of building new capabilities and developing innovative approaches to win in highly-competitive markets.

• Lead the development and execution of global marketing strategy for Multiple Myeloma relapsed / refractory Multiple Myeloma indications
• Translate customer and patient insights into clear positioning, messaging, and multichannel campaigns.
• Establish and track key performance indicators to measure commercial impact and inform rapid learning cycles.
• Manage external agency and vendor partners to deliver high-quality, compliant marketing materials and initiatives.
• Coach and develop team members and influence senior leaders to secure resources and alignment.
• Ensure marketing plans comply with relevant regulations and internal policies while maintaining high ethical standards.
• Drive launch readiness activities including market segmentation, customer journey mapping, and commercial enablement.
• Collaborate in cross-functional planning with medical affairs, market access, insights, and commercial teams to align goals and tactics.

• Bachelor’s degree in business, life sciences, or a related field.
• Minimum 10 years of experience in the pharmaceutical or biotech industry.
• Demonstrated experience leading product launches or major lifecycle campaigns.
• Strong cross-functional collaboration skills in a matrix environment.
• Proven ability to use data and insights to inform strategic decisions and measure outcomes.

• Advanced degree (MBA, MPH, MSc, or related).
• Prior experience leading a global launch in oncology or hematology.
• Commercial Experience at the global or above-country (e.g. regional) level.
• Track record of managing external agencies and vendor partnerships.
• Strong financial acumen with experience in budget management and ROI assessments.
• Excellent communication and presentation skills

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.