Content Strategist

Location: Danboro

Description

A leading global manufacturer and engineering solutions provider is seeking an experienced Content Strategist to join its growing Marketing organization. This role is ideal for a strategic content leader who understands how technical audiences research, evaluate, and purchase complex products-and who can create content that performs across traditional search, AI-driven discovery tools, and modern buyer-led channels.

The company fosters an inclusive, supportive culture where employees collaborate, innovate, and contribute to the future of advanced manufacturing.

About the Role

The Content Strategist will drive the full content strategy for a diverse portfolio of engineering and technical products. This role blends strategic planning, hands-on content creation, and cross-functional partnership with marketing, sales, product, and engineering teams. Candidates with real-world experience in manufacturing or engineering will thrive, especially those capable of translating complex technical concepts into clear, compelling, and credible content.

What You'll Do

Lead Content Strategy & Planning

+ Develop and own a comprehensive content strategy aligned to business goals, full-funnel marketing, and sales enablement initiatives

+ Craft solution-oriented narratives that connect technical products to real customer challenges

+ Build and maintain an integrated content roadmap and editorial calendar across web, landing pages, social media, and sales assets

+ Collaborate with product marketing, sales, demand generation, and engineering teams to identify content gaps and define high-impact topics

+ Establish consistent messaging frameworks, content standards, and voice guidelines across all channels

Create & Optimize Content for Search & AI Discovery

+ Develop AEO (Answer Engine Optimization) content that deeply addresses technical buyer and engineer questions

+ Create and guide the production of white papers, case studies, technical articles, landing pages, video scripts, and additional multimedia assets

+ Write content using SEO best practices, schema-aligned structures, and modular formats optimized for visibility across both traditional search engines and AI discovery tools

+ Continuously refine content to perform on Google Search, AI assistants, and emerging research platforms

+ Experiment with AI-driven content tools, search behaviors, and distribution approaches to expand reach and engagement

Ideal Candidate

+ Experience in manufacturing, engineering, industrial technology, or similar technical environments

+ Strong strategic thinking paired with a willingness to roll up your sleeves and execute

+ Expertise in SEO, AEO, content frameworks, and modern digital content ecosystems

+ Exceptional writing and editing skills, especially for technical audiences

+ Ability to collaborate across marketing, sales, product, and engineering functions

Requirements

Required Qualifications

Manufacturing or Engineering Industry Experience Is Required

+ 5-10 years of content strategy experience, with direct experience in manufacturing, engineering, or industrial B2B environments

+ Proven ability to create content for technical, operations, or engineering-focused audiences

+ Demonstrated success developing content strategies that drive awareness, engagement, and measurable business outcomes

+ Strong understanding of how brand, creative, and media intersect across web, social, and earned channels

+ Portfolio of demand-generating content tied to performance metrics

+ Experience briefing, producing, and optimizing written and multimedia content

+ Strong analytical skills with the ability to translate data into content improvements

+ Expertise in writing and structuring content for both human readers and AI systems

+ Comfort using GenAI tools (ChatGPT, Gemini, etc.) to enhance marketing workflows

+ Excellent editorial judgment and the ability to simplify complex technical topics

+ Experience working cross-functionally in a global or matrixed organization

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ()  and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k)…