Crypto Exchange - Lead; Pan EU

Overview

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

As part of their international expansion strategy, they are strengthening their footprint in Pan EU
, one of the most strategically important and regulated crypto markets globally.

• Develop and execute the overall country strategy for Pan EU, with clear ownership of trading volume growth, user acquisition, and market expansion
• Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsor ships, and KOL / VIP engagement events
• Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients
• Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the Pan EU crypto ecosystem
• Monitor and analyze Pan EU crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies
• Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams
• Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations

• Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred
• 5+ years of experience in Pan EU market leadership, business development, or market expansion roles
• Experience in crypto, fintech, or internet platforms is highly preferred
• Strong understanding of the Pan EU Web3 ecosystem and digital asset exchange business models
• Established local industry network in Pan EU (projects, media, KOLs, communities, institutions, etc.)
• Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams
• Solid working proficiency in English or Chinese
• Highly results-oriented, with strong execution capability and market sensitivity

• Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company
• Familiarity with Pan EU regulatory frameworks or access to relevant compliance resources
• Proven track record in community growth, strategic partnerships, or institutional client development