Digital Marketing Manager - Freelancer

Reports: Brand Director

Department: Client Services

Purpose:

The Freelance Digital Marketing Manager works within a cross-functional team to plan, activate, and continuously optimize digital marketing campaigns in support of e-commerce and B2B objectives. This role owns campaign performance across paid search and social channels and applies a strong understanding of the user journey and full-funnel marketing to ensure each platform is used strategically with clearly defined, platform-specific KPIs.

The role proactively identifies optimization opportunities and delivers insight-driven reporting that drives measurable business results.

This is a freelance role with the opportunity to become full time.

• Plan, execute, and manage digital marketing campaigns across paid search and social media platforms, including Google Ads, Meta, Linked In, and Google Tag Manager, aligned to each platform’s role within the user journey.
• Define and manage platform-specific goals and KPIs based on business objectives.
• Translate business objectives into cohesive full-funnel strategies across upper-, mid-, and lower-funnel tactics.
• Proactively recommend optimizations to targeting, creative, messaging, budgets, and channel mix based on performance insights.
• Collaborate with account, strategy, and creative teams to ensure campaigns align with broader marketing initiatives.
• Manage paid media budgets to ensure efficient pacing and strong ROI.

• Monitor and analyze campaign performance using Google Analytics, Google Ads, Meta, Linked In, Brandwatch, and others as needed.
• Build and maintain performance dashboards and reports in Looker Studio that connect channel-level metrics to business outcomes.
• Evaluate performance using platform-appropriate KPIs rather than one-size-fits-all metrics.
• Identify opportunities to improve traffic quality, conversion rates, lead quality, and return on ad spend through ongoing optimization.
• Ensure proper tracking, attribution, and measurement are in place to support full-funnel analysis.

• Serve as a day-to-day digital marketing partner, providing strategic input, performance updates, and recommendations.
• Clearly communicate how each platform contributes to overall performance and business goals.
• Conduct research into client industries, competitors, and audience behaviors to inform strategy.
• Stay current on digital marketing trends, platform updates, and best practices to proactively bring new ideas forward.

• 7+ years of experience managing digital marketing campaigns, with demonstrated senior-level ownership of strategy, optimization, and reporting.
• Proven experience supporting both e-commerce and B2B marketing programs.
• Strong understanding of full-funnel digital marketing and user journey mapping.
• Deep expertise in paid search and paid social strategy, execution, and optimization.
• Demonstrated ability to define, manage, and evaluate platform-specific KPIs aligned to business objectives.
• Direct experience with managing paid campaigns within Google Ads, Meta, Linked In, Google Analytics, Google Tag Manager, and Looker Studio. Experience with Reddit and Brandwatch are a plus.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Agency experience preferred.
• Strong written and verbal communication skills.

• Each platform is deployed with a clear role in the user journey and measured against the right KPIs.
• Campaigns are actively optimized through ongoing, proactive recommendations.
• Reporting clearly communicates performance, insights, and next steps.
• Stakeholders trust both performance and strategic direction.
• Measurable gains in conversion, lead quality, and overall campaign efficiency.