Media Senior Consultant – SEO

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

We are seeking a highly motivated and data-driven senior consultant to join our in-house SEO team. In this role, you will be a key contributor to the daily operations and evolving strategic initiatives that support Allstate visibility in traditional organic search results as well as emerging AI-driven answer engines.

• Leverage various data sources to identify gaps and opportunities for improving visibility of the brand where people are searching for information
• Support ongoing maintenance and improvement of existing content inventory, including technical hygiene and content optimization
• Collaborate with content writers to ensure SEO best practices are incorporated into content creation workflows
• Play a lead role in ongoing test-and-learn initiatives related to content optimization for search engines and AI answer engines
• Monitor and analyze content performance using tools like Google Search Console, SEMrush, Ahrefs, and Adobe Analytics
• Compile data from multiple sources to identify trends and anomalies to be used as context alongside high-level KPI reporting
• Stay up to date with the latest trends in search such as AI overviews and LLMs.

This job does not have supervisory duties.

• 5 or more years of relevant digital marketing experience

• Experience with content management platforms
• Experience with digital analytics tools such as Adobe Analytics, Google Analytics
• Experience with competitive insight tools such as Profound, Brightedge and SEMRush
• Experience with all stages of SEO testing, from concept to execution through measurement
• Strong understanding of on-page SEO and content strategy
• Strong knowledge of technical SEO
• Working knowledge of large language models (LLMs) such as ChatGPT
• Working knowledge of use cases where AI can be leveraged to support SEO efforts
• Writing/Editorial experience strongly preferred
• Working knowledge of Local SEO a definite plus
• Team player with strong organizational and project management skills
• Ability to think strategically and execute at a tactical level equally well
• Ability to influence decision-making in a highly matrix environment
• Ability to be proactive in opportunities to drive performance
• Advanced communication skills including proficiency in developing and delivering presentations

Artificial Intelligence (AI), Content Writing, SEO Content, Web Content

Compensation offered for this role is 70,100. annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Allstate generally does not sponsor individuals for employment-based visas for this position.

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