Product Manager, Digital Experience

Overview

JG Wentworth is transforming from a single-product legacy brand into a multi-solution financial platform that empowers everyday Americans to take control of their financial future. We’re seeking a Product Manager, Digital Experience to lead the development, optimization, and performance of our digital experiences across the entire customer journey — from awareness and lead generation to onboarding and ongoing engagement. This role will partner closely with product line General Managers, technology leadership, data science and UX/design teams to deliver best-in-class digital experiences that drive measurable business outcomes: improved conversion rates, increased lifetime value, and higher customer satisfaction.

• Develop a cohesive digital experience roadmap that aligns with JG Wentworth’s multi-product strategy (Debt Relief, Structured Settlements, Home Equity, and future offerings).
• Translate business goals and user needs into clear product strategies, hypotheses, and success metrics.
• Define and track key performance indicators (KPIs) across funnel stages: acquisition, conversion, engagement, and retention.
• Continuously monitor competitive benchmarks and evolving customer expectations to inform optimization priorities.
• Collaborate with engineering teams to facilitate execution of ideas.
• Collaborate with analytics teams to design test-and-learn frameworks, ensuring experiments are statistically valid and actionable.
• Manage and prioritize a product backlog based on business impact and user value, balancing short-term conversion wins with long-term brand experience.

• Partner with UX and Engineering to design, test, and deliver high-impact digital features and optimizations (e.g., lead flows, prequalification journeys, dashboards, calculators, and cross-sell experiences).
• Own the full lifecycle of initiatives — from problem discovery and requirements definition to post-launch analytics and continuous improvement.
• Define clear hypotheses and target KPIs for A/B and multivariate testing; interpret test results and translate them into actionable insights.
• Regularly review metrics and proactively seek out new and improved data/ mechanisms for visibility, ensuring your programs stays aligned with organization goals.
• Collaborate with marketing, compliance, and operations stakeholders to ensure consistent customer experience across all digital touchpoints.
• Communicate product decisions, trade-offs, and learnings in a clear, data-driven way to both technical and non-technical audiences.

• Build strong, collaborative relationships with General Managers and cross-functional partners to align on product goals and prioritization.
• Advocate for customer-centric, data-informed decision making across the organization.
• Foster a culture of experimentation, continuous learning, and agile execution within the product team.
• Represent digital experience performance in senior leadership reviews and cross-functional planning sessions.

• 5+ years of product management or digital experience optimization in fintech, financial services, or a high-growth digital consumer business.
• Strong analytical background: ability to define KPIs, structure A/B tests, and draw insights from large datasets.
• Proven ability to translate complex technical or analytical findings into clear business recommendations.
• Deep understanding of UX principles and customer journey mapping; experience working closely with design teams.
• Experience using voice of customer data to design a digital experience.
• Experience collaborating with cross-functional teams including engineering, analytics, marketing, and compliance.
• Excellent communication and stakeholder management skills, with a track record of influencing senior leaders.
• Passion for improving financial health and delivering digital experiences that empower customers.

• Experience with conversion rate optimization (CRO), marketing technology (e.g., Segment, Braze, Optimizely), and digital analytics tools (GA4, Looker, Heap, Amplitude).
• Familiarity with regulated financial products and…