Associate Director U.S. Marketing, Patient Support, Insights & Execution; PSP

Position: Associate Director U.S. Marketing, Patient Support, Insights & Execution (PSP)
Location: North Wales

** Job Description*
* ** Associate Director U.S. Marketing, Patient Support**  **, Insights & Execution (PSP)*
* Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence;

we translate breakthrough science into innovative medicines that help people across the globe.

The U.S. Respiratory business within our company is a growing part of our Company. The  
** Associate Director, Patient Support, Insights & Execution
** is responsible for Patient Support Program Marketing across the Respiratory portfolio and will play a strategic role in supporting the continued commercial success of our newly acquired COPD asset.

The role is responsible for defining and advancing the data, insights, and measurement strategy that informs and optimizes the Respiratory Patient Support Program (PSP). This individual will lead cross-functional collaboration across Marketing, Access, Market Research, Data & Analytics, and PSP partners to ensure that strategic decisions and investments are guided by actionable insights and a comprehensive understanding of the patient and provider experience.

The Associate Director, U.S. Marketing, Patient Support, Insights & Execution will own the design and integration of PSP performance measurement frameworks, establishing key metrics and analytics that assess program effectiveness, patient journey outcomes, and affordability solutions. The Associate Director will also synthesize insights across internal and external data sources-including CRM, Hub, Specialty Pharmacy, EHR, and market research-to generate clear business intelligence that drives decision-making, enhances patient experience, and ensures continuous improvement across PSP initiatives.

The role will partner closely with cross-functional counterparts to align on strategic planning, launch readiness, and continuous evolution of PSP strategy, ensuring data-driven insights inform end-to-end program design and execution.

This position will be based in the Upper Gwynedd, PA office and will report to the ED, HCC.

** Key Responsibilities include, but are not limited to:*
* + Lead strategic design and development of a compliant Respiratory PSP in collaboration with Marketing, Access, Integrated Account Management, Data Strategy, Customer Experience, Legal, and other key functional partners to integrate insights into program solutions.

+ Act as primary liaison orchestrating alignment across key functional areas to ensure integrated PSP strategy, deployment, and data ecosystem readiness.  Partners cross-functionally and with key vendors to monitor progress, mitigate risks, and support seamless coordination and delivery of an integrated patient support data ecosystem

+ Collaborates with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for PSP reporting, performance dashboards, and insight generation.

+ Develop and maintain a comprehensive overview of the End-to-End patient treatment experience, and data elements required to support patient journey analytics

+ Develop and design compliant strategies with appropriate guardrails to overcome access and adherence barriers, ensuring patients get timely support from initiation through adherence.

+ Develop and maintain relationships with key vendor and customer accounts to identify, implement, and enhance data contracts required to support the PSP strategy and operations

+ Leads the PSP insights and analytics strategy, defining the data ecosystem and key performance metrics to measure effectiveness, efficiency, and patient experience.

+ Synthesize and translate complex data sets to identify drivers and opportunities to optimize the patient journey by uncovering patient barriers, and generating actionable recommendations for improvement.

+ Lead the development PSP training materials, onboarding resources, and rules of engagement for field access teams to ensure compliant and confident customer engagement as it relates to PSP.

+ Partner cross functionally to deliver tools and education that reinforce consistent understand of PSP processes and solutions, and ensure proper change management and communication plans.

+ Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence

+ Lead the creation and evolution of program messaging for the Patient Support Program, leveraging data and insights to guide message design and ensuring consistency with brand strategy and compliance standards.

+ Spearhead the design and implementation of the patient engagement platform/strategy for PSP, aligning with overall…