Director, Engagement Strategy

Overview

Director, Engagement Strategy role at CMI Media Group. Lead the development and delivery of strategic, cross-channel media campaigns in the healthcare space, guiding and inspiring teams to achieve client objectives.

• Architect of Omnichannel Excellence: Lead the development of innovative cross-channel media strategies, leveraging the healthcare landscape to create a seamless and engaging brand experience.
• Guide Strategic Vision & Execution: Oversee the Engagement Planning team, providing strategic direction, mentorship, and ensuring tactical plans align with brand goals and business objectives.
• Cultivate Strategic Client Partnerships: Build and nurture relationships with key client contacts, becoming a trusted strategic advisor who understands needs and exceeds expectations.
• Champion Innovation & Thought Leadership: Stay ahead of the curve in the evolving media landscape, identifying and implementing innovative approaches, best practices, and technologies to maximize campaign impact.
• Empower a High-Performing Team: Foster a culture of collaboration, excellence, and continuous learning, providing tools, resources, and support for the team to thrive.

• Strategic Mastermind: 8+ years of hands-on media planning across all channels, with a proven track record in cross-channel strategies within healthcare or similarly regulated industries.
• Leadership & Vision: Demonstrated ability to lead, inspire, and mentor high-performing teams, fostering collaboration and excellence.
• Client-Centric Approach: Exceptional communication and interpersonal skills, with ability to build relationships, understand client needs, and provide strategic guidance.
• Industry Expertise: Deep understanding of pharmaceutical and patient markets, with knowledge of online and offline media channels including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• Passion for Healthcare: Genuine interest in healthcare and a desire to positively impact patient lives.

We are a leading healthcare marketing agency focused on using media to improve healthcare outcomes. We offer:

• Purpose-Driven Work: Make a tangible impact on patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Ongoing professional development and a culture that values continuous learning.
• Supportive Culture: Commitment to work-life balance and comprehensive benefits to support well-being.

The base salary for this position at the time of posting may range from $90,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications. We offer a competitive benefits package; details available on the WPP Benefits resource.