Marketing Strategy Specialist

Location: West Point

Description:

Qualifications:

Requirements

• 5+ years of experience in recruitment marketing, employer branding, content production, or digital marketing with hands-on creative production.

• Proficiency in multimedia production and editing:
Premiere Pro (daily), After Effects (basic-intermediate), Photoshop/Illustrator; audio mixing and color workflows.

• Experience creating social-first video, motion graphics, and cross-platform assets; strong knowledge of platform specs, aspect ratios, captions/subtitles, and export settings for Linked In, Instagram, Meta, X, You Tube.

• Print/magazine production familiarity: color profiles, bleed/margins, and file prep.

• Analytics-driven mindset; experience with Linked In/Talent Insights, Meta/X analytics, Talkwalker/Sprout Social; ability to build dashboards, interpret results, and translate findings into optimization recommendations.

• Strong copywriting and editing for varied audiences and global markets; attention to accessibility and inclusive language.

• Project management skills across matrixed teams; confident presenter who can turn analytics into strategic storytelling.

• Collaboration/tools:
Figma or Adobe CC Libraries, Canva, SharePoint asset management.

• Proficient in PowerPoint and Excel; CRM familiarity (Phenom People) is a plus.

• Degree in marketing/communications/media/design preferred but not required; equivalent relevant experience accepted.
Nice-to-Have

• Experience with SEO for career sites and landing pages.

• A/B testing and creative experiment design.

• Ad operations familiarity (ad specs, vendor briefs, working with organic media partners).

• Experience coordinating with GTA Tools & Technology on process automation or new platform evaluations.

Responsibilities:
Global Talent Acquisition (GTA) Employer Branding & Organic Talent Marketing Creative Designer III
Join Global TA's Employer Branding & Candidate Experience team as a creative, data driven storyteller with a sharp eye for brand fidelity. In this hands-on role, you'll turn our EVP into measurable, organic campaigns and multimedia assets, optimizing career sites and social channels while partnering across regions.
We're seeking a collaborative operator with an inclusive mindset-ensuring content is accessible, representative, and compliant-and a bias for action to experiment, learn, and iterate quickly. Help strengthen our global talent pipeline and employer reputation while living our values: focus on what matters, act with urgency, win as one team, experiment and learn, embrace inclusion and belonging, and speak up with an open mind.
Creative Production and Tooling

• Produce, edit, and adapt organic assets for careers pages, Linked In (shared resources), Instagram, Meta, X, You Tube, Global Talent Acquisition internal comms, and events.

• Create social-first video (vertical reels/shorts), motion graphics and print/digital ads; ensure platform-ready formats.

• Hands-on with Adobe Creative Cloud:
Premiere Pro (daily), After Effects (basic-intermediate), Photoshop/Illustrator;
Canva for localization/templates. Adobe CC Libraries for collaboration.

• Optimize exports and file prep: H.264/HEVC, MP4, WebP, optimized PNG/JPEG; print workflows including color profiles, bleed/margins.

• Manage asset libraries, version control, and metadata (SharePoint); uphold brand fidelity, accessibility, and compliance.
Responsibilities Strategy, Editorial, and Partnership

• Co-design and execute employer branding, candidate experience, and inclusion initiatives that align with company priorities and values.

• Turn strategy into campaign plans, content calendars, asset lists, timelines, and KPIs; manage approvals and legal/regulatory review.

• Maintain recruitment brand standards and governance; steward the Employer Branding Toolkit and "ready-to-use" assets for global reuse.

• Act as a day-to-day partner to TA leaders, Global Comms, and regional teams; attend weekly alignment meetings and drive cross-functional reviews to translate insights into next steps.

• Prepare data and present globally on our monthly Branding calls, reporting on best practices, lesson learned and showcasing best in class recruitment marketing…