Social Media Coordinator

The Social Media Coordinator is responsible for producing compelling visual and written content for social media that is aligned with Marketing & Communications goals. Reporting to the Public Relations & Communications Manager, this position is part of a dynamic, energetic, and creative Marketing & Communications team that supports all areas of Eastern University. This individual should be a self-starter with a passion for creative excellence, strong attention to detail, and comprehensive knowledge of social media platforms.

• Create, manage and post regular content for all official University social media channels.
• Coordinate content on social media sites that upholds the brand and mission of the University and ensures a consistent message to all audiences.
• Manage and oversee a team of student workers and volunteers who assist in generating social media content.
• Stay up to date with social media trends and current best practices.
• Track and report social media analytics as required.
• Collaborate with other areas of the University, including the Leadership Team, in their social media efforts by monitoring and overseeing accounts in various departments and colleges.
• Respond to social comments as required and report any problems or negative social interactions immediately.
• Work with minimal supervision as a member of the creative team in a fast-paced Marketing & Communications environment. Must be a self-starter.
• Embody values of caring and compassion, justice and integrity, competence and wisdom.
• Seek to treat each member of the campus community with fairness, dignity, and respect, seeking a spirit of unity and harmony as we seek to achieve our common mission

• Assists with photo and video shoots as needed with the Visual Team
• Creates and edits engaging video content for social

• Writes regularly to produce content that will be shared on social media including press releases, website stories, magazine articles, interviews with community members, etc.
• Proofreads and edits content in a strong and compelling manner.

• Demonstrate personal Christian faith and an affirmation of the EU Mission and ethos.
• Show evidence of personal and professional integrity and character.
• Flexible, team-oriented, collaborative, positive work ethos and attitude.
• Preferred but not required:
  College degree in a relevant field or 2-3 years of relevant work experience.
• Possess a valid Pennsylvania Driver’s License and suitable driving record.
• Experience in marketing and communications preferred.
• Ability to work collaboratively and creatively in a fast-paced environment.
• Good organizational skills and attention to detail; ability to meet deadlines while coordinating multiple projects and tasks.
• Demonstrated commitment to diversity.
• Understand the requirements for institutional success in the higher education marketplace of the Philadelphia region and beyond.

• Evidence of capacity for strategy and implementation.
• Research acumen; capacity to collect, manage, analyze and apply data to inform social communications strategies, tactics, planning and practices.
• Ability to render timely decisions in a fast-paced competitive higher education market.
• Strong written, oral, and interpersonal communication skills. Excellent grammatical skills.
• Thorough knowledge of social media platforms and how they’re being used today. Ability to utilize and post to all social major media platforms (Instagram, Facebook, Linked In, Tik Tok, You Tube, etc.).
• Ability to use G Suite (Google Docs, Sheets, Slides, etc.) as well as Microsoft Office (Word, Excel, Powerpoint, etc.).
• Demonstrated ability to develop story ideas for multiple audiences across varied media.
• Ability to proofread and edit content in a correct and timely manner.
• Interest and/or experience with photography and video.
• Interest and experience with basic graphic design (i.e. Canva).