Brand Designer – Startup Visual Identity

Brand Designer – Startup Visual Identity

This opportunity is ideal for a creative Brand Designer passionate about shaping the visual identity of a new product-based brand. The project centers on developing a premium, culturally inspired, and cohesive brand presence that communicates quality, authenticity, and a refined yet approachable aesthetic. As an early‑stage startup, the focus is on building a strong, enduring brand foundation that will resonate with discerning customers and set the tone for future growth.

The role involves close collaboration to translate the brand’s vision into a compelling visual language, ensuring consistency across all touchpoints.

• Design a primary logo with simple, versatile variations suitable for multiple applications
• Develop a cohesive color palette and recommend font pairings that reflect the brand’s values and positioning
• Create a basic brand direction or mini style guide to inform future design decisions
• Produce initial product design concepts and provide light packaging direction or mockups
• Present relevant samples of previous work and outline pricing or package options
• Provide an estimated timeline for project completion

• Proven experience in brand identity, logo, and product design, preferably for startups or premium brands
• Strong portfolio demonstrating expertise in creating culturally inspired and refined visual identities
• Proficiency in industry‑standard design software (e.g., Adobe Creative Suite, Figma)
• Ability to deliver clear, intentional, and cohesive design solutions aligned with brand strategy
• Excellent communication skills and responsiveness to feedback
• Ability to work independently and meet agreed deadlines
• Availability for potential follow‑up work as the brand evolves

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Twine's mission is to empower creators and businesses to thrive in an AI‑driven, freelance‑first world.

• Associate

• Contract

• Design

• Marketing Services

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