Area Sales Manager Italy; FR-EN-IT

Join BEA: a global team where innovation, safety and people come first.

Founded in 1965 in Liège, Belgium, BEA is a global leader in sensing solutions for automatic doors. With offices in the US, Japan, and China, we’ve grown beyond pedestrian access into safety, security, and industrial markets - designing innovative solutions for the future of mobility.

Job Type: Regular / Permanent

Role Type:
Full time

Job Description

We are looking for an
Area Sales Manager
, responsible for the development of our PES (Pedestrian Entrance Sensors) segment in the Southern Europe Sales Area
, covering among others Italy. The position is based in Liège Belgium (Liège Science Park).

Mission

The Area Sales Manager role within BEA Europe's Sales Department includes the following responsibilities:

• Contributing to market growth and positioning BEA as a preferred partner through in-depth market knowledge and strategic customer engagement plans.
• Developing and executing a 3- to 6-month visit plan for customers and prospects, including targeted actions and training initiatives.
• Ensuring strong market penetration by implementing an action plan aimed at increasing BEA’s market share, focusing on both existing clients and prospects through the presentation of specialized products, services, and solutions.
• Proactively responding to customer expectations by anticipating their needs and making well-informed decisions.
• Acting as a central source of market and competitive intelligence, directly influencing product development and strategic decisions, while ensuring relevant insights are effectively shared across the BEA team.
• Demonstrating expertise in applicable standards, shaping customer perspectives, and advocating for beneficial changes within national committees.

Your Qualities & Skills

• Master’s degree in Business Studies or a related field.
• 5 to 10 years of experience in B2B sales.
• Proven ability to develop a clear strategy (defined by KPIs), identify sales opportunities, and drive them to completion.
• Ability to understand customer needs in a global context and a willingness to step outside of your comfort zone.
• Fluent in French, Italian, and English; additional languages are a plus.
• Excellent communication, questioning, and sales argumentation skills.
• Strong team player, able to collaborate effectively and share insights to achieve common goals.
• Willingness to travel (30–40%).

Our Offer

• In addition to being part of a great team that loves collaboration, birthday cake and fun – we offer a competitive package including extra-legal benefits (company car, smartphone, meal vouchers, eco-vouchers, collective bonus as well as individual bonus, 13th month, teleworking, health insurance, pension plan, etc.).
• BEA offers 5+3 extra days of leave on top of the 20 days of paid leave provided by law.
• We offer training programs allowing you to discover the company, your colleagues and understand the products and their applications.
• For new parents, 14 weeks of leave for births or adoptions, for both the father and the mother (maternity leave full paid) and for same-sex parents.
• Under the motto ‘Work hard – Play hard’, our Party Committee makes sure we have cool events and after work drinks to socialize.
• Working at BEA means being part of a fast-growing technological company.
• BEA stands for a pleasant working environment in which we pay attention to a sensible work-life balance.

About BEA

BEA designs and produces detection solutions for automatic pedestrian doors, industrial doors, barriers and gates. The company was founded in 1965 and is based in Liège, Belgium. Organized into Business Units (EU, USA, Asia), BEA has a presence in Pittsburgh, Beijing, Tokyo, and Singapore. Worldwide, nearly 700 enthusiastic employees invest their energy and talent, contributing every day to the success of BEA.

Our products are used in automatic doors/barriers/gates systems around the world. BEA is also expanding its range of services to new markets where our detection technologies provide a competitive advantage.

BEA is an equal opportunity employer, and we welcome team members regardless of race, colour, religion, gender, sexual preference, age or disability.

Enjoy a Positive Workplace

Thrive in a dynamic environment with welcoming, friendly vibes.

Grow in a Multicultural World

BEA unites 13+ nationalities across 3 continents.

Value Work-Life Balance

We trust our people, support balance, and offer benefits like paid parental leave.

BEA employs more than 700 people in 3 continents (USA, Europe and Asia)

Olivier – Managing Director Europe and APAC

Chloe – Product Manager

Nino - Manufacturing Line Technical Specialist

The secret behind magic tricks is often science.

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