Channel and Field Marketing Manager – Southern Europe

Channel and Field Marketing Manager – Southern Europe

Italy Jan 26o 2026

Object First
, now an independent business unit of Veeam
, builds secure, simple, and powerful backup storage for Veeam customers, engineered with Absolute Immutability to deliver true ransomware-proof protection. Our Zero Access architecture ensures no one can alter or delete backup data, providing cyber resilience by design. We are a fast-growing team driven by innovation, clarity, and meaningful impact.

Are you looking for a role where you can make a real impact by working with meaningful, high-performance technology? Join a fast-growing, innovative-driven team where clarity, ownership, and collaboration truly matter.

We are looking for a driven Channel and Field Marketing Manager, Southern Europe to lead and drive high-impact channel and field marketing programs across Southern Europe, covering Iberia, Italy, and Turkey. This role focuses on planning and executing targeted initiatives that support partner recruitment, partner enablement, and pipeline generation across the region.

You will work closely with the
Head of Channel and Field Marketing, EMEA
, regional sales leaders, partner account managers, and central marketing teams to support
pipeline generation, partner engagement, and regional growth
. A keen understanding of the IT channel, distributor and reseller ecosystems, and what partners value to drive growth is essential.

The ideal candidate will have an entrepreneurial approach and quickly move from planning to implementation. This position requires strong program and project management skills, working with a distributed sales and marketing team. Close cooperation with regional sales teams is required to align priorities, performance, and programs.

• Collaborate with Marketing and Sales teams to align strategy in areas of customer and partner recruitment, enablement, and growth.
• Build clear marketing plans and measure ROI by month and quarter.
• Establish relations with core SMEs across the organization to understand messaging and content produced and its relevance for channel partners.
• Act as an ambassador of partner ecosystem and ensure that its brand and messaging to partners /prospective partners is reflected in all content.
• Support the regional channel leaders to address geo-specific nuances to delivery of programs, content, and communications.
• Create and deliver marketing programs and communication assets to channel partners.
• Deliver a consistent program of digital demand generation programs, with the purpose of building awareness among customers, recruiting partners, and enabling partners to sign new customers.
• Plan and execute field events.
• Support Public Relations and Analyst Relations activity in region.
• Organize the regular and transparent process of tracking the performance (leveraging Marketo, Salesforce, and other platforms).
• Develop and deliver professional written and spoken communications that ensure team members and leadership have clear, concise, and up-to-date information on the progress of work deliverables.
• Work with leaders to continuously improve program strategy and design, as required.

• Fluency in English and Italian is mandatory.
• Bachelor’s, master’s, or other university degrees ideally in marketing, communications, business or related field or equivalent experience.
• 5-8 years of experience in a results-driven channel marketing role in a partner-facing, technology-driven business in EMEA.
• Ability to work with cross-functional teams to successfully launch and monitor new programs.
• Solid understanding of industry-standard channel programs.
• Ability to collaborate with distributed and diverse teams.
• Strong analytical and problem-solving skills.
• Experience working with channel sales teams to align sales and go-to-market goals.
• Excellent writing and presenting in Italian.
• Comfortable with video collaboration tools e.g., Teams, Slack.
• Effective project management and organizational skills.
• Strong initiative and creativity.
• Familiarity with Veeam and the Veeam channel a plus.

• An exciting opportunity with a global, high-growth IT company.
• Paid annual leave in accordance with…