Senior SEO Specialist

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 4K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennia ls and send them on adventures to 1500+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

JOB TITLE: Senior SEO Specialist - Full Stack

LOCATION: Full remote or Hybrid (Milan)

SALARY RANGE: 40k - 50k

What you ll do:

• Execute and optimize SEO initiatives across multiple markets
  , working hands-on on technical SEO, on-page optimization and content.
• Analyze performance of key pages, listings and landing pages across markets
  , comparing results and translating insights into concrete, testable actions.
• Collaborate closely with Product, Engineering and Content teams to implement SEO improvements consistently across countries (templates, internal linking, structured data, fixes).
• Ensure international SEO fundamentals are correctly applied and maintained (hreflang parity, URL structure, market consistency).
• Contribute to AI-driven search visibility (GEO) across markets by designing, running and evaluating tests on formats, page structures and content patterns for AI Overviews and LLM answers.
• Build and maintain SEO dashboards and reports with a multi-market view (Amplitude, GA, Search Console, Looker or similar) to support prioritization and decision-making.
• Act as a solution-oriented advisor for internal stakeholders, identifying SEO and LLM-related challenges in a multi-market context and proposing scalable, data-driven solutions.

• 4–6+ years of experience in SEO, with proven exposure to multi-market or international websites.
• Strong hands-on experience with technical SEO fundamentals, applied consistently across multiple countries.
• Solid understanding of content SEO and search intent
  , with the ability to adapt priorities and solutions by market.
• Comfortable taking initiative on LLM-powered search and AI Overviews, testing and iterating across markets in a fast-changing environment.
• Comfortable working with data and dashboards to compare performance between markets and identify opportunities.
• Ability to operate autonomously in a distributed, multi-market environment
  , managing trade-offs and priorities.
• Pragmatic, execution-oriented mindset, comfortable taking initiative without perfect information.

• You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.
• You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.
• You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.
• You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.
• You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

• Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results.
• A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator.
• Unlimited holiday – You are a master of your own time.
• Opportunities to learn – We invest in your growth with training and learning opportunities.
• New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).
• Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when…