Head, Student Recruitment; K-12 Education

Location:

Singapore (with regional travel to China)

Reporting to:
Senior Management

Employment Type:

Full-time

Sage Paths Global Education is a forward-thinking education group committed to cultivating lifelong learning leaders of tomorrow through innovative education, fostering excellence, and embracing diversity. Operating across Singapore and key overseas markets, our K-12 Education Group partners with reputable schools and institutions to deliver high-quality academic pathways and international learning opportunities.

As the Team Lead, International Student Recruitment (China Market), you will lead strategic recruitment activities and oversee partnerships that drive student enrolments from the China region. You will manage and expand sub‑agent networks, strengthen collaborations with existing education institutions, and coordinate closely with the marketing, admissions and operations teams. A critical aspect of this role is the development and implementation of internal Standard Operating Procedures (SOPs) to ensure consistency, compliance, and efficiency across all recruitment and partnership processes.

• Design and implement comprehensive recruitment strategies to achieve enrolment targets from the China market.
• Analyse student mobility patterns, competitor trends and regulatory developments to inform market strategies.
• Identify, engage, and support new recruitment channels including sub‑agents, schools and online platforms.
• Lead both online and offline recruitment initiatives such as roadshows, education expos, school visits and student‑parent sessions.

• Source, appoint, and manage a network of authorised sub‑agents throughout the region.
• Conduct sub‑agent onboarding, product training, and regular performance reviews to maintain strong brand representation.
• Develop incentive schemes, marketing toolkits and support plans to optimise sub‑agent performance and conversion.
• Maintain close communication with all sub‑agents, monitor KPIs and ensure compliance with Sage Paths’ policies and quality standards.
• Manage partnership agreements and long‑term collaboration with existing private education institutions, international schools, global education groups in Singapore and the region.

• Collaborate with the Marketing team to localise and adapt digital content and campaigns for the China audience.
• Provide market feedback to strengthen communication materials and promotional strategies.
• Represent Sage Paths at exhibitions, forums and international education events, promoting the brand professionally and consistently.

• Work closely with the team to ensure timely handling of applications, offers and onboarding of students.
• Maintain the CRM system to ensure accurate tracking of enquiries, leads and conversion data.
• Prepare monthly and quarterly recruitment reports detailing sub‑agent performance, institutional partnerships, and market insights.
• Support continuous improvement of the student conversion pipeline and customer experience.

• Lead the documentation and implementation of SOPs for international recruitment, sub‑agent management, institutional partnerships, and student admissions.
• Ensure all processes comply with internal governance, Singapore regulations, and data protection standards.
• Deliver internal training and process reviews to maintain operational consistency.
• Identify opportunities for workflow optimisation and standardisation across the recruitment team.

• Supervise and mentor recruitment staff to ensure individual and collective performance objectives are met.
• Work collaboratively with internal stakeholders across Marketing, Admissions, Academic and Finance teams to align goals and strategies.
• Represent the K‑12 Education Group in meetings and negotiations with strategic partners, including schools, institutions and education bureaus.
• Undertake travel to China and other key regions to strengthen networks, partnerships and…