Social Media Marketing Specialist

Building Brands for Success | Brand, Marketing, Innovation, AI

We are looking for a creative, proactive, and data-driven Social Media & Email Marketing Specialist to manage and grow our organic social media presence and email marketing programs. This is a hands‑on role responsible for planning, creating, publishing, and measuring content across multiple channels, while collaborating closely with internal teams and external partners.

The ideal candidate is a self‑starter who takes initiative, embraces AI to work smarter, brings fresh ideas, and maintains a polished, professional brand voice. You will play a critical role in strengthening our brand presence, engaging our audiences, supporting audience relationships, and elevating the overall digital experience.

• Own and manage all organic social media channels (Facebook, Instagram, You Tube, Linked In, Tik Tok, etc.)
• Develop and execute social media content calendars aligned with campaign priorities, product launches, and brand goals
• Create content across formats: posts, videos, stories, reels, graphics, captions
• Work cross‑functionally with product, sales, and customer service for story sourcing and content ideas
• Monitor trends, competitor activity, and cultural moments to inform social strategy
• Engage with audiences, monitor comments, and uphold a strong brand presence
• Use AI tools to accelerate content development, ideation, testing, and optimization
• Track performance analytics, producing reports with insights and recommendations

• Own the strategy and execution of all consumer and dealer email campaigns
• Manage email calendars and work with internal partners to prioritize messaging
• Create compelling email content—copy, images, templates, and layouts
• Set up campaigns, automations, testing, and personalization
• Ensure compliance with branding, deliverability standards, and best practices
• Track performance (open rate, CTR, conversions, engagement) and optimize continuously
• Collaborate with sales teams to support dealer communications, promotions, and product updates

• Work closely with performance marketing partners to align organic content with paid strategies
• Support product launches, promotions, and campaign initiatives across departments
• Collaborate with external agencies, content creators, or freelancers when needed
• Partner with internal brand, creative, and product teams to ensure messaging consistency
• Participate in content development for landing pages, campaigns, and digital assets

• 3–5+ years experience in social media, digital marketing, email marketing, or similar roles
• Strong understanding of content creation, digital storytelling, and community management
• Experience building and deploying email campaigns (Klaviyo, Hub Spot, Mail Chimp, etc.)
• Proficient in analytics tools for both social and email
• Experience collaborating with sales, creative, product, or external partners
• Strong writing and visual communication skills
• Ability to manage multiple projects and deadlines in a fast‑paced environment
• Experience using AI tools (ChatGPT, Canva AI, Mid Journey, Higgsfield AI, etc.)
• Highly organized, detail‑oriented, and self‑motivated

• A creator who brings fresh ideas and can execute them independently
• A self‑starter who identifies opportunities and takes initiative
• Someone who thrives with minimal supervision and loves solving problems
• A professional who maintains brand consistency across content and channels
• A hybrid thinker—creative and analytical
• Someone who embraces AI to improve quality, speed, and output
• Results‑focused: always optimizing based on performance data
• A natural collaborator with strong communication skills

• Opportunity to own and shape a growing digital presence
• Work on a wide range of creative and strategic initiatives
• Collaborate with a talented team focused on innovation and growth
• A role where your creativity and results truly matter
• Dynamic environment where initiative is valued and rewarded

Entry level

Full‑time

Marketing and Sales

Manufacturing