Brand Manager - Nerf & Super Soaker

Overview

Digital-first mindset

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Do you enjoy working on products that kids love to play with? Would you love to drive brand plans for iconic Nerf blasters, Super Soaker water toys, and licenses including Fortnite, Minecraft, Marvel, and Star Wars? If so, you may be the marketer we are looking for.

We have an immediate need for a detail-oriented, innovative marketer to oversee global product development and brand franchise development for key segments on our high-profile Nerf & Super Soaker brand team. You will help craft insightful product strategies for one of the most recognizable and multi-generational toy brands in the world. You will partner with cross-functional teams (design & development, packaging, engineering, demand planning, finance) on all phases of product development.

The successful candidate will be strategic, high-energy, and collaborative, with an ambitious spirit and curious mind. Creativity, ingenuity, and financial acuity will help you build foundational insights on how to grow the business. You will bring insights on what’s new and cool for our consumer and translate those opportunities into new revenue streams for the business.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI.

• Develop overall go-to-market product strategy
• Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to create incremental growth opportunities and develop higher-margin businesses
• Demonstrate strategic and creative thought leadership and apply consumer and social insights to drive product innovations that better meet and exceed demand. You are an internal influencer who can put thoughts into action
• Partner with the global supply chain to identify programs to decrease development costs and gain efficiencies where applicable
• Provide timely and consistent communication of brand activity and key information to internal business partners
• Partner with regional marketing teams to understand business needs, retailer trends & challenges, identify growth opportunities, and deliver best-in-class brand plans
• Adopt, embrace and embody the Nerf and Super Soaker consumer mindset in all facets of strategic thinking and product development
• Take ownership of the P2M, HDM, & Jetpack systems for specific segments, driving strong organization of brand line plans with a focus on accuracy and timeliness

• Minimum 4 years of progressive experience in marketing, advertising, or related field
• Bachelors Degree (Marketing, Advertising, or related field preferred)
• MBA preferred (additional work experience in lieu of MBA considered)
• Understanding of the steps necessary to bring products to market
• Creative and strategic thinking. Ability to be agile and flexible in thinking.
• Motivated self-starter who is able to creatively tackle problems and maximize available resources
• Ability to make informed decisions quickly to keep performance on track
• Collaborative; able to work with, get information/help from and influence internal groups
• Business and financial acumen including analytical skills. Can make sense of quantitative and qualitative information affecting the brand
• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints
• Digital-first mindset
• Well developed, verbal, written and dynamic presentation skills
• Intermediate to advanced proficiency with Microsoft Office applications

We are an Equal Opportunity / Affirmative Action Employer. Hasbro is committed to…