Associate Brand Manager

Job Summary

Strong organization, communication, and problem-solving skills; proficiency with relevant tools and systems.

• Ability to manage multiple priorities and deliver consistent results.

You’ll help define and deliver global product and brand strategies, partnering closely with product, insights, and commercial teams.

• Support the development of global product strategies and line plans, from early concept through launch.
• Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions.
• Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas.
• Partner with cross‑functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively.
• Help shape go‑to‑market direction by aligning product intent, positioning, and storytelling across regions.
• Support U.S. market execution by contributing to line planning, forecasting, sell‑in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in‑market performance.
• Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges.
• Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs.
• Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life.
• Keep teams aligned through clear, consistent communication of priorities, progress, and decisions.

• 3 years of experience in brand, product, strategy, consumer goods, or a related field.
• Bachelor’s degree in Marketing, Business, Strategy, or a related discipline (MBA a plus).
• Experience with product development processes, line planning, forecasting, sales collaboration
• Comfort working with data and insights—able to connect quantitative and qualitative inputs into clear recommendations.
• Strong organizational and project management skills; comfortable juggling multiple work streams.
• A strong interest in product development, consumer behavior, and portfolio strategy.
• Clear, confident communicator who can influence cross‑functional partners.
• Comfort experimenting with and applying AI‑powered tools to improve analysis, productivity, and creative problem‑solving.
• Proficiency in Microsoft PowerPoint and Excel.

Lance Soft is a certified Minority Business Enterprise (MBE) and an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Lance Soft makes hiring decisions based solely on qualifications, merit, and business needs at the time.