Area Sales Manager, Fine Wine & Spirits

Build your career at Riboli Family Wines! Riboli Family Wines is one of the fastest‑growing wine manufacturers in the U.S. and has received the designation of American Winery of the Year from Wine Enthusiast Magazine. We are a family‑owned business, four generations deep, with 100+ years of producing high‑quality wines. Our company’s leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

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Responsible for directing, communicating, motivating, organizing, and controlling the execution of Riboli Family Wine & Spirits company goals through our wholesaler and assigned geography across the state of California. This position directs KPI’s across the independent off‑premise and on‑premise channel of trade in the Paso Robles/Santa Barbara Market, communicates status to the Regional Manager, conducts field activity with work‑with’s and directly interacts with targeted independent customers, and manages execution targets through the wholesaler.

• Manage execution and compliance for the independent off‑premise and on‑premise division across a targeted group of counties/geography in the Paso Robles/Santa Barbara Market.
• Assist the Regional Manager within the state in presenting programming and planning to distributor management and salespersons to aid development of Riboli Family Wine portfolio of wines & spirits.
• Provide local market needs/tools to assist in the planning/programming by the Regional Manager or Division VP.
• Execute a monthly group of priority brands driving placements, features and displays across a targeted independent off‑premise and on‑premise channel of trade in the Paso Robles/Santa Barbara Market.
• Maintain a dedicated list of customers across the independent off‑premise and on‑premise channel in the Paso Robles/Santa Barbara Market.
• Target and influence key customers within the independent off‑premise and on‑premise channel of trade.
• Implement the Riboli Family Wines & Spirits Off‑premise & On‑premise core SKU’s/brand’s in field.
• Conduct or participate in monthly, quarterly and annual formal business planning meetings with key personnel at distributor level to track progress versus plan and adapt accordingly.
• Attend distributor broad market division team meetings and general sales meetings.
• Submit weekly recaps to Riboli California leadership team.
• Complete and distribute monthly recaps to distributors to ensure that tertile distribution & volume plans are on track.
• Conduct general sales meetings, wine tasting and educational classes to inform distributor management and salespersons about the Riboli Family Wine & Spirit portfolio.
• Work in the market with distributor personnel to stay in tune with market conditions and trends and assist in the placement of Riboli Family Wines & Spirits.
• Report all findings of market conditions and trends to supervisor (Regional Manager or Division Vice President).
• Conduct wine & spirit tastings and seminars with the ability to expound on any products from the Riboli Family Wine & Spirits portfolio and knowledge of all wine & spirits in general.
• Consistently add value to the wholesaler by helping them meet their business needs, with the prime objective of becoming their preferred supplier.
• Work within key budget guidelines set forth by Riboli management in California.
• Conform to working conditions to meet the demands of the market, including evenings and weekends.
• Work with field management and wholesaler leadership to identify problems and create solutions pertaining to Riboli Family Wines portfolio.
• Travel as necessary to meet job responsibilities.
• Job execution will break into following components:
  • 70 % time in the field (on own, with wholesaler reps or Riboli management); 30 % of field time is overnight travel
  • 20 % time on wholesaler concentration (in market or conducting sales meetings / planning meetings)
  • 10 % time on administrative, pre‑planning and follow‑up

• A four‑year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required (equivalent experience could include supplier, distributor sales or…