VP of Business Development

Overview

For nearly 20 years, The Key has helped clients achieve successful long-term aging at home with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, The Key is committed to changing how the world lives and ages loyee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in Silicon Valley, The Key has grown from a single location to service coverage throughout North America enabling clients to live life on their own terms, in their own homes.

• Serve as a senior leader contributing to enterprise strategy, growth planning, and cross- functional decision-making.

• Lead Regional Directors of Business Development with clarity, accountability, and curiosity.

• Translate enterprise growth objectives into executable regional strategies.

• Partner with Operations, Clinical/Quality, Marketing, and Finance to ensure growth plans are informed and scalable.

• Design and execute a national business development strategy that drives sustainable growth.

• Guide RDOs in adapting national strategy to local market conditions.

• Identify growth opportunities through disciplined analysis and curiosity-driven learning.

• Monitor market trends, competitor activity, and referral behaviors.

• Ensure Regional Directors enable (not duplicate) the work of Area Sales Managers and Home Care Liaisons.

• Establish operating rhythms that promote learning, feedback, and shared problem-solving.

• Champion consistent sales processes and referral engagement standards.

• Partner cross-functionally to support training and field enablement.

• Build and sustain a high-performance, values-driven business development organization.

• Develop RDO capability in leadership, data-driven decision-making, and execution.

• Normalize feedback, inquiry, and continuous improvement.

• Address performance gaps with urgency and care.

• Oversee strategy for key referral relationships and partnerships.

• Seek to understand referral partner needs and expectations.

• Ensure referral promises align with operational and care delivery realities.

• Represent the organization with credibility and professionalism.

• Lead regular performance reviews with Regional Directors.

• Provide Executive Leadership with clear, data-driven updates.

• Participate in Monthly Operating Reviews and Board presentations as required.

• Compassion – Seeks to understand the human impact behind challenges before acting.

• Adaptability – Navigates ambiguity with steadiness and adjusts strategies as conditions evolve.

• Resourcefulness – Identifies obstacles early and removes barriers to execution.

• Empathy – Communicates with clarity, respect, and transparency.

• Curiosity – Leads with inquiry, seeks root causes, and encourages learning and reflection.

• Solutions-Oriented Leadership – Translates complexity into actionable priorities.

• Culture of Excellence & Accountability – Sets clear standards and holds self and others accountable.

• Ownership at Every Level – Empowers leaders and teams to take responsibility for outcomes.

• Bachelor’s degree in Business, Healthcare Administration, or a related field; MBA or advanced degree preferred.

• 10+ years of progressive leadership experience in business development, sales, or related roles, preferably in the homecare or healthcare sector.

• Proven ability to lead and scale sales teams across multiple regions or markets.

• Demonstrated expertise in developing and executing strategic growth plans, with a focus on revenue generation and market expansion.

• Strong understanding of homecare services, industry regulations, and market dynamics.

• Exceptional leadership, communication, and interpersonal skills with the ability to inspire and guide high-performance teams.

• Familiarity with CRM software and data-driven decision-making tools.

• Results-oriented mindset, with a track record of…