Digital Content Manager IV, Marketing

Overview

This role uses data to inform content priorities and performance, evaluating, optimizing, and governing content across channels. Responsibilities include performing content audits and inventories, analyzing analytics and user insights to identify gaps and opportunities, and optimizing content for relevance, usability, accessibility, SEO, and brand alignment. Working autonomously on moderately complex initiatives, this role partners with clinical, product, marketing, legal, and technology teams to support enterprise content governance across the content supply chain, store and retrieve content, and produce and manage multiple content types.

In addition to the responsibilities listed above, this position is also responsible for contributing to the planning, creation, and editing of digital content for digital experiences across channels by determining and executing the generation and documentation of digital content (e.g., editorial, educational, videos, icons, illustrations, infographics) for KP products, applications, and architectures; enacting strategies when applying KP brand standards, KP editorial style, Associate Press style, legal requirements, accessibility, and web and application user interface (UI) best practices to moderately complex digital content development, and mentors others;

collaborating with internal stakeholders (e.g., clinical, legal, regulatory, marketing, business/product) to convert key messages into approved content for distribution, with review upon completion; and applying advanced knowledge when developing creative brief templates and consulting with moderate impact clients to create the agreed upon deliverable.

• Promotes learning in others by proactively providing and/or developing information, resources, advice, and expertise with coworkers and members; builds relationships with cross-functional/external stakeholders and customers. Listens to, seeks, and addresses performance feedback; proactively provides actionable feedback to others and to managers. Pursues self-development; creates and executes plans to capitalize on strengths and develop weaknesses; leads by influencing others through technical explanations and examples and provides options and recommendations.
  
  Adopts new responsibilities; adapts to and learns from change, challenges, and feedback; demonstrates flexibility in approaches to work; champions change and helps others adapt to new tasks and processes. Facilitates team collaboration to support a business outcome.
• Completes work assignments autonomously and supports business-specific projects by applying expertise in subject area and business knowledge to generate creative solutions; encourages team members to adapt to and follow all procedures and policies. Collaborates cross-functionally and/or externally to achieve effective business decisions; provides recommendations and solves complex problems; escalates high-priority issues or risks, as appropriate; monitors progress and results. Supports the development of work plans to meet business priorities and deadlines;
  
  identifies resources to accomplish priorities and deadlines. Identifies, speaks up, and capitalizes on improvement opportunities across teams; uses influence to guide others and engages stakeholders to achieve appropriate solutions.
• Contributes to digital content governance efforts by: independently synthesizing content for documenting and evolving the enterprise content standards and best practices; providing consultation and guidance regarding standard to moderately complex project-level content to ensure adherence to the enterprise content standards; developing an advanced knowledge of a respective functional area (e.g., taxonomy, asset management, domains, search engine optimization (SEO), brand, editorial) to enhance program performance and execution;
  
  guiding others to and comprehensively integrating processes, resources, and interactions needed to effectively develop, produce, and maintain digital content throughout the content lifecycle; and independently utilizing industry-standard tools to monitor adherence and manage the moderately complex execution of the respective enterprise content standards.
• Supports efforts to manage content lifecycle and deliver efficient and scalable digital content experiences by: executing, reviewing, and improving useful and usable content (e.g., User Experience (UX), editorial, product) strategies across channels; applying and troubleshooting the application of authoring or content templates to standardize digital products; performing routine to moderately complex analyses on content performance data to inform strategy insights and optimizations across channels (e.g., adapting content for context and channel);
  
  planning, executing, and organizing content audits, hierarchies, journey maps, and other digital product artifacts to inform content and product decisions; leveraging and analyzing moderately complex lifecycle…