Regional Sales Manager - Southeast

About RIDE

RIDE is leading a transformative shift in the transportation industry, bringing innovative electric school bus solutions to communities across the United States. As we expand our footprint, we are looking for a driven and experienced Regional Sales Manager to help accelerate market adoption, build strong customer relationships, and grow our presence in a rapidly evolving EV market. This role is an opportunity to play a meaningful part in shaping the future of electric school transportation in the U.S. and to be a key contributor to RIDE's continued growth and success.

The Regional Sales Manager is responsible for driving sales growth, expanding market penetration, and building long-term customer relationships within a designated territory. This individual will develop and execute strategic sales plans, manage complex sales cycles, and serve as a trusted partner to customers navigating the transition to electric school buses.

• Meet or exceed sales targets within the assigned region or market.
• Develop new business opportunities while expanding and managing an existing account portfolio.
• Create and execute strategic sales plans to drive revenue growth, profitability, and customer satisfaction.
• Analyze market conditions, customer preferences, regulatory developments, and competitive activity to identify opportunities and risks.
• Build strong relationships with school districts, contractors, government agencies, dealers, and other key stakeholders.
• Lead sales efforts from initial engagement through contract negotiation and close.
• Collaborate cross-functionally with product management, engineering, operations, and leadership teams to align customer needs with company initiatives.
• Support proposal development, contract management, pricing strategy, and promotional initiatives.
• Represent RIDE at industry conferences, trade shows, and association meetings.
• Track performance, analyze data, and provide regular reporting and insights to leadership.

• Strong verbal and written communication skills.
• Excellent relationship-building and stakeholder management abilities.
• Strategic thinking with a results-driven mindset.
• Problem-solving skills with the ability to evaluate multiple solutions.
• Ability to work independently, take initiative, and manage a large territory.
• Collaborative approach with experience working across teams.
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, SharePoint).

• Minimum of 3 years of B2B sales experience.
• Proven ability to succeed in a fast-paced, evolving environment.
• Prior experience in school bus, EV, or transportation-related sales preferred.
• Knowledge of the EV school bus market, OEMs, incentives, and regulatory landscape is a strong plus.
• Experience developing sales strategies, delivering product demonstrations, and managing complex sales cycles.
• Demonstrated success negotiating contracts and influencing decision-makers.
• Strong analytical skills with experience generating and interpreting reports.
• Willingness and ability to travel extensively within the U.S. to support customers and attend industry events.

This position does not have direct supervisory responsibilities.

This role operates in a professional office environment and frequently involves travel. Standard office equipment is used regularly. RIDE is committed to providing reasonable accommodations for individuals with disabilities. We offer an environment built on respect, integrity, inclusion, and continuous learning, with opportunities for professional growth.

This is primarily a sedentary role; however, occasional lifting, bending, and standing may be required. The employee must be able to communicate effectively and perform standard office-related tasks.

• Salary Range: $100,000 – $140,000 (commensurate with experience)

RIDE is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability, mental disability, age, medical condition, marital status, veteran status, sexual orientation, genetic information or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.